Let's Start from the basic 'Question' Why do you do what you do?"
Why ‘Start with a Why’?

Every leader and company knows the WHAT. They can describe their products, their industry, and their competitors. Some companies also know HOW they do WHAT they do — their unique differentiators, their value proposition, and their values. But few companies know or articulate their WHY — their purpose, their cause or their belief. The WHY is their reason for being. And the WHY is why anyone should care.

Since the WHAT is the easiest to know and articulate, most leaders and companies start with WHAT. Sometimes they will also discuss HOW, but they rarely talk about WHY. With respect to the Golden Circle, they go outside-in.

WHAT: products or services a company sells or the job function they have within that system.   WHATs are easy to identify.

HOW:  "differentiating value proposition," "proprietary process" or "unique selling proposition,"

Finally, there is one missing detail: When we say WHY, we don't mean to make money—that's a result. By WHY we mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

For this purpose of understanding your WHY, we would like to begin with knowing your brand better. Please take some time to provide inputs in detail. It's one thing that must be done right, lets begin: