Ad blocking survey

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Ad blocking survey

Thanks in advance for taking a moment to fill out our survey! We're always looking to improve our products and would love some direct feedback from our users. Feel free to check back for updated surveys or opt in for 1:1 Interviews.

What is your age group?

Under 18

18-24

25-35

36-50

Over 50

What is your primary country of residence?

France

Russia

Brazil

Germany

China

Canada

Other:

What was your motivation for installing an ad blocker?

YouTube Ads

To prevent tracking

Make browsing faster

Make browsing safer

Ads on streaming platforms

Auto playing Video ads

Ads on News media site

Social media ads

Required for work

Other:

Required

What sentence best describes your relationship with advertising?

Unwanted notifications and other internet annoyances (cookie consent requests, survey requests, etc.) bother me more.

I don’t mind ads, I just don’t like those really intrusive ones.

I hate all ads.

What websites do you visit most?

Streaming (YouTube)

Shopping (Amazon)

Search (e.g. Google, Bing)

Shopping (other, e.g. SHEIN, Target, etc.)

Social (e.g. Facebook, Twitter, Instagram)

Streaming (other, e.g. HBO Max, Apple TV, etc.)

Gaming (e.g. Twitch)

Other:

Required

Which type of advertising bothers you most?

auto playing video ads

ads that are hard to close

targeted ads ( why are they tracking me!!!?)

inappropriate (vulgar) ads

cookie notices

random irrelevant ads ( wouldn’t mind seeing ads that are tailored to my interests)

ads that take up too much space

all advertising bothers me

banner ads

Under which circumstances do you interact with your ad blocker?

I don't interact with my ad blocker at all

To disable it

In response to some alert or notification

To add a custom filter

After an update or upgrade

When it doesn’t seem to be working as it should

Required

How do you feel about receiving notifications from your ad blocker?

I don’t mind as long as it is not too frequent or obnoxious.

I usually just ignore them.

I appreciate them, especially if it's important information or updates.

It’s an annoyance, I installed it to block these types of things.

Of the features/products listed below… which would you pay for?

VPN

Password Manager

Ad blocker

Bypass notifications (cookie consent pop-ups, “turn off your ad blocker” messages, survey requests etc.)

Tracking protection tools

Access websites that normally require a subscription

AI filtering for your social media feeds

None of the above

Required

How do you interact with your ad blocker?

I don't interact with my ad blocker at all

Follow ad-blocker on social media

reporting issues via support email

I click the icon ( to disable/enable, or view blocking status)

I go into settings to make changes or investigate an issue

I subscribed to the newsletter

Required

How do you feel about AI being a part of ad blocking?

Excited

Scared

A bit of both

Neither

Not really sure

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