Students from The Creative School in Canada, Fontys SPECO in The Netherlands, Tec de Monterrey in Mexico, Universidad del Desarrollo in Chile, University of Westminster in the United Kingdom will have the opportunity to come together to work on a case competition/hackathon related to a "real" sporting objective of Canada's 2026 FIFA WORLD CUP hosting committee, including members from Soccer Canada, being overall: How can 2026 FIFA World Cup in Canada, reach global audiences and drive fan engagement and growth?
ORGANIZERS: The Creative School & Global Experiential Sport Lab (GXSLab)
PARTNER INSTITUTIONS:
- Universidad del Desarrollo in Chile
- Tec de Monterrey in Mexico
- Fontys University of Applied Sciences in The Netherlands
- University of Westminster in The United Kingdom
FORMAT: Online
DURATION: 2 days
- Day 1: Wednesday, April 3 from 10:00-11:30am EDT = 4:00-5:30pm CET (Netherlands) = 3:00-4:30pm BST (United Kingdom) = 8:00-9:30am CST (Mexico)
- Day 2: Wednesday, April 17 from 10:00-11:30am EDT = 4:00-5:30pm CET (Netherlands) = 3:00-4:30pm BST (United Kingdom) = 8:00-9:30am CST (Mexico)
NUMBER OF SPOTS: Up to 15 seats per institution
ELIGIBILITY: Open to all undergraduate students
PROGRAM FEE: Free
DEADLINE TO REGISTER: Friday, March 15, 2024
BENEFITS OF PARTICIPATION:
- Learn about global promotional and sport media contexts
- Apply your knowledge of brand strategy and fan engagement
- Collaborate and network with students from around the world
- Gain new skills to add to your resume/portfolio
- Receive a Certificate of Participation
If you have any additional questions, please email
global.creative@torontomu.ca cc:
lwalzak@torontomu.ca