PARTICIPANT INFORMATION SHEET

You are being invited to take part in a research project. Before you decide whether you want to take part, it is important for you to understand why the research is being done and what it will involve. Please take the time to read the following information carefully.

Project Title: How can a Sports Business Benefit from a Commercial Partnership with a Music Artist?

Principal Researcher: Sam Hodder

Supervisor: Andy Paterson

Researcher contact details: 21609939@ucfbstudent.com



INFORMATION TO POTENTIAL PARTICIPANTS

1. What is the purpose of the project?

The purpose of this project is to identify whether a sports business can benefit from a commercial partnership with a musical artist.
The purpose of this research is to add to knowledge and look more in-depth into how sports businesses use commercial partnerships with musical artists such as endorsements to achieve increased brand awareness and in turn, increased revenue.

2. Why have I been selected to take part?

You have been invited to take part as you are a consumer who shares a common interest of both sports and music. You may also be working within a sports business’ commercial, communications or marketing team or the music industry.

3. What will I have to do?

Participants will be asked to answer question regarding the sports business’ marketing activities, specifically surrounding commercial partnerships with musical artists.
Participants are urged not to say any information that may cause harm to themselves or the organisation.
Participants are also reminded that this is entirely voluntary, and they do not have to partake if they do not want too.
It is up to you to decide whether to take part as participation is entirely voluntary. If you do decide to take part, you will be asked to document your consent to take part.


4. Will there be any negative effects of taking part in the study?

No risks are anticipated in taking part in this study. This study does not involve any sensitive subjects.

5. What benefits will the study have to the participants?

Benefits of taking part in this study include aiding research into the understanding of whether sports businesses can benefit from a commercial partnership with a musical artist. The main beneficiary of the study is the researcher, who will use the data for an undergraduate dissertation.


6. How will confidentiality be assured?

The questionnaires conducted will only be analysed by the researcher.
No personal data will be collected from the participant.


7. Who will have access to the information that I provide?

Only the researcher and his supervisor will have access to the data, which will be stored by the researcher in accordance with the Buckinghamshire New University policy on data security.


8. How will my information be stored / used in the future?
The anonymised data will be used for an undergraduate dissertation and may form part of a published article and/or conference/seminar paper. The data generated in the course of the research will be destroyed once the dissertation has been marked, or if the data is likely to be used for a publication and/or conference/seminar paper, it will be transferred to the supervisor and kept for a period of ten years after the completion of the research project


9. Has this project received appropriate ethical clearance?

This study is has passed appropriate ethical clearance.


10. Will I receive any financial rewards / travel expenses for taking part?

This research provides no financial reward to the participant.


11. How can I withdraw from the project?

Unfortunately, it will not be possible for you to withdraw once your completed questionnaire has been returned to the researcher due to the questionnaire being anonymous and thus difficult to identify one’s data.


12. If I require further information who should I contact and how?

You can contact the researcher or his supervisor on the email provided: 21609939@ucfbstudent.com until the 1st March 2020.