Covid19 PSA Mini-grant Application
UNITY will award 20 youth groups $250 each this December! 

We are partnering with IllumiNative to continue to raise awareness around the benefits of COVID-19 vaccines for Native youth. We are seeking Youth Councils to address the challenges community organizers are facing in reaching younger Native people about vaccines.

Apply below to receive $250 to create a PSA video encouraging vaccines for Native youth.

What is a PSA?
A public service announcement (PSA) is a short, community-oriented message to to serve the public interest. This is a great opportunity to raise community awareness on a topic of concern. The goal is to create short, impactful, and educational videos that can be shared on Youtube and online platforms.

Eligibility:
Youth councils, youth groups and individual youth between the ages of 14 - 24 are eligible to apply for mini-grants to create short videos to serve as Public Service Announcements (PSAs).

What to Include in your video?
1. If a group project, multiple youth should have speaking roles. 
2. Include at least two facts from the CDC website on Covid-19 and recommendations to stay safe. 
https://www.cdc.gov/coronavirus/2019-ncov/prevent-getting-sick/prevention.html
3. Include the following phrase:
"Stay safe, Get Vaccinated, For the Love Of Our People"
4. Follow these Messaging Guidelines:
https://unityinc.org/wp-content/uploads/2021/12/COVID-19-Vaccination-Messaging-Guide_UIHIFormat.pdf

Selection Criteria:
Candidates for mini-grants will submit proposals to develop Public Service Announcements (PSAs) to promote COVID-19 vaccinations and safety. A selection committee will use a grading rubric to judge proposals and select finalists for the mini-grants.

Training:
Mini-grant awardees will be required to attend one PSA Development Training, which will ensure successful completion of their projects. (Recording available online)

Timeline:
December 6, 2021 Mini-grant announcement and application launch
December 17, 2022 Application Deadline
December 20, 2022 Application Review completed
January 1, 2022     Announcement of Mini-grant recipients
January 3, 2022     Online Training for PSA Projects (Recording available online)
January 31, 2022 Deadline to submit PSA
February 25-27 All PSAs shared at UNITY Midyear Conference

For more information or questions, please email LorenAshley at la.buford@unityinc.org 
 
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12 Helpful Tips when Filming your PSA with Mary Kim Titla
Identify who will be applying for this PSA project? (For example: Youth Council name, School Native Club or group of friends - list names) *
Email Contact: *
Contact text phone number for UNITY updates: *
If awarded, who should we make the check payable to: *
Sample PSA that you can create with your Youth Council on Vaccine Awareness
Sample Budget: Please provide estimated costs on how you plan to use your $250 mini-grant funding. (Note: All rows should equal $250 in total) *
none
$25
$50
$75
$100
$150
$200
Other
Software for Video production
Honorariums for participants
Filming costs (travel, supplies, etc.)
Incentives for participation
Other Costs
Sample PSA: promoting the For the Love of the People Vaccine Awareness
What messages around COVID-19 and vaccinations do you think Native youth need to hear in your PSA? *
Who do Native youth want to hear these messages from? Who do you plan to feature in your PSAs as speakers? ( For example: Native youth, Health professionals, families etc.) *
Sample PSA: promoting the For the Love of the People Vaccine Awareness
What visuals do Native youth want to see in COVID-19 messages? (For example: Native youth speaking to peers, tribal symbols, use of native language, images of family, visuals of gathering, etc.) *
How will you measure your success of the PSA video? (For example: Track the number of views on social media, have a local radio or news share your video) Ask yourself  "how will we know if our video has been successful in raising awareness?"   *
Sample Interview to use in your PSAs with your Youth Council on Vaccine Awareness
Are you familiar with the "For The Love of Our People" campaign? *
Sample PSA: promoting the For the Love of the People Vaccine Awareness
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