STRENGTHS - positive attributes that give an advantage; things that we do well, are proud of, and let us stand out.
WEAKNESSES - negative attributes that limit performance or hinder growth; things we need to improve, fix, or avoid.
OPPORTUNITIES - favourable conditions that can be leveraged to achieve goals; things to benefit from or use it for leverage.
THREATS - unfavourable conditions that can harm camp; risks or challenges that we need to recognize.