The power of advertising: Female representation throughout the decades.

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This questionnaire is an essential component of my primary research, regarding my Personal Interest Project (PIP) for Society and Culture HCS course (Year 12). This research is a comparison of the sexualisation and objectification of girls and women in advertising throughout different generations and its impact on how women are perceived by society. All results will remain anonymous and strictly treated with confidentiality for research purposes only. Thank you for your time!

Generations Studies: Generation X (born 1965 – 1980) vs Generation Z (born 1996 - 2010)

WARNING: SENSITIVE CONTENTS.

What is your gender? *

Male

Female

Gender neutral

Other:

What is your ethnic/racial background? *

Caucasian

Black

Middle eastern

Latino

Asian

Mixed

Other:

Please be specific of your origin background.

Which generation do you belong to? *

Generation X: born 1965 - 1979

Generation Z: born 1996 - 2010

Neither - thank you, your participation is not required.

Which of the following best describes your views on the current status of advertising marketing? *

Advertising is not sexist and appears to be gender neutral

Advertising is male – dominated and sexist towards females

Advertising is female – dominated and sexist towards males

Advertising is sexist to both genders and portrays stereotype

How likely are you to stop purchasing a product because of its sexist branding? *

Very likely

Likely

Neutral

Unlikely

Very unlikely

What is your honest opinion about this advertisement? (Tom Ford perfume for men - 2008.) *

Extremely offensive

Offensive

Neutral/I don't care

Normal

Very normal - should continue to do these kind of advertising

Please explain your answer to the question above. *

How does this advert make you feel? (Toothbrush - 2018) TEXT: "Whether you spit or swallow as part of your (twice...) daily oral regime, place oral health on autopilot with Brushbox." *

Extremely offensive

Offensive

Neutral/ I don't care

Normal

Very normal - should continue to do these kind of advertising

Could you please explain your answer to the question above? *

What is your opinion on these ads? (Calvin Klein 1995, Burger King 2009, American Apparel 2015, Burger King Russia 2017.) *

Play the video below! Brook Shield at 15 years old - Calvin Klein 1980. QUOTE "You wanna know what comes between me and my Calvin's? Nothing."

What is your opinion on the advert above? *

What is your opinion on these ads? (Men shoes advert - 70s) (Love's Baby Soft advert - 1975) *

What's your opinion on this ad (1967)? TEXT: “Ring around Rosie. Or Carol. Or Eleanor, etc. Fun. But you can only play if you wear Broomsticks slacks. Hopsacks, twists, twills, flannels in blends of Acrilan and rayon for permanently pressed good looks. Play styles. Game colors. To help make you a winner. But if you don’t want to play our way–take off our pants and go home.” *

Have these advertisements change your view on gender stereotyping and why? (its effect on children, young people, men, women, and etc.) *

Do you believe that an ad featuring non-sexual content would be more effective than one showing sexual content? Why or why not? *

Not at all

Effective

Please explain your answer to the question above? *

Is there any additional comment on this topic?

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