SMK: Discovery Session 
As a social media manager, my goal is to provide you with a tailored and effective social media service that meets your unique needs and objectives. By asking you these discovery questions, I aim to fully understand your requirements and gain valuable insights into your business, target audience, and goals.

This in-depth understanding allows me to analyze the specific challenges and opportunities within your industry, and develop a comprehensive social media strategy that aligns with your brand identity. By delving into your preferences, target audience demographics, desired content themes, and overall objectives, I can craft a package deal that maximizes your social media presence and drives tangible results.

Through this discovery process, I can identify the most suitable social media platforms, develop engaging content strategies, establish a consistent brand voice, and determine the optimal posting frequency. By taking the time to understand your business, we can ensure that our services are aligned with your goals, thereby increasing your q success in the competitive social media landscape.

My aim is to provide you with a personalized social media service that not only meets but exceeds your expectations. By understanding your needs, I can deliver a package deal that is tailor-made for your business, resulting in a strategic and impactful social media presence that resonates with your target audience, drives engagement, and helps you achieve your business objectives.

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Your Name: *
Your Brand Name: *
Website / Social Media links *
Please indicate below the email address where I can best reach out to you.
 *
1. What are your primary goals and objectives for your social media presence?
*
2. Which social media platforms are you currently using or interested in using for your business? *
Twitter
TikTok
Instagram
YouTube
Reddit
Other
Please select
3. Who is your target audience or ideal customer? Can you provide some demographic and psychographic information about them?
 *
Web2 audience
Web3 audience
Gamers
Artist
Developers
13-19
20-29
30-39
50-59
60 and older
Other
Please Select
4. Are there any specific features or functionalities you would like to see on your social media profiles or pages? Examples: Social media advertising, advanced analytics and insights, customized tabs and sections, integrations with other platforms, automated messages, etc. *
5. What type of content do you want to create and share on social media? Are there any content themes or topics you would like to focus on? *
6. Do you have existing brand guidelines or a visual identity that should be incorporated into your social media posts? *
7. What is your desired posting frequency? Do you have a content calendar or schedule in mind? *
3
4
5
6
> 6/ week.
Please select
8. Are there any specific competitors or industry leaders whose social media presence you admire or would like to benchmark against? *
9. How do you currently measure the success of your social media efforts? What key performance indicators (KPIs) are important to you? *
10. Are there any legal or compliance considerations that need to be taken into account when managing your social media accounts? *
11. Have you had any previous experiences with social media management or advertising? What worked well and what didn't? *
12. Do you have a budget allocated for social media advertising or boosting posts? If yes, what is the approximate budget? *
13. Are there any upcoming events, promotions, or product launches that we should plan social media content around? *
14. How would you like to handle customer inquiries, comments, and messages on your social media platforms? Do you have any preferred customer service protocols? *
15. Are there any specific hashtags, trends, or influencers that are relevant to your industry or brand that you would like to leverage? *
16.  Do you currently have an existing graphic bank or library that we can utilize for your social media content? This can include any pre-approved images, logos, icons, or other visual assets that align with your brand identity. Having access to such resources can help us maintain consistency and enhance the visual appeal of your social media profiles and posts. If you have a graphic bank, please provide us with the relevant details or access to ensure that we can utilize these assets effectively in our social media management efforts. *
Yes
No
Please select
17. What internal or external resources do you currently have available to support our social media efforts? This could include the presence of a graphic designer, content creator, editor, or any other team members who can contribute to the creation and management of social media content. Understanding the resources at our disposal helps me determine how to best leverage them in order to deliver high-quality and engaging social media content. If you have any specific individuals or roles dedicated to supporting social media, please provide details regarding their expertise and availability. *
18. What are the desired outcomes and expectations you have for my role as a social media manager? By understanding the best-case scenario and your specific expectations, I can align my strategies and efforts to meet and exceed those goals. Please share your vision for the desired outcomes and any key performance indicators (KPIs) that you would like to see achieved through our social media management efforts. This will help ensure that my work together is focused on delivering the results you expect and establishing a clear understanding of success for our collaboration. *
19. Is there any other relevant information you would like to share with me that could be beneficial to my understanding of your social media needs? *
Thank you for completing the Discovery Session. I appreciate the time you've taken to provide me with valuable insights. I am eagerly anticipating your response as I carefully analyze your answers. This will enable me to craft a tailored and comprehensive social media package that aligns perfectly with your needs and goals. I am excited to collaborate with you and create a successful social media strategy that drives meaningful results for your business.
-Sandy
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