A lid of this design will run about $25 at breakeven. The only way to cut the price down by at least half, is by using injection molding . This is an option I am willing to consider ONLY after seeing how many cases sell. Molds cost a few thousand so the economics have to make sense. The downside of injection molded lids will be visible flow and pin marks as seen below. I have discussed with the manufacturer and these marks can be on the side walls of the lid instead of on top. The lower price point is nice in case you scratch the lid and want extras.