Project SHOPPING 2 - UK WIDE

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Project SHOPPING 2 - UK WIDE - WORLD FOODS

CRITERIA : Background

The client is looking for people who are responsible for doing their own grocery shopping from all around the UK, priority will be given to those who live outside of London.

This is Friday 16th Feb at 12:30 o'clock for 1 hr. We are looking for MALES /FEMALES, Pre-family, Family & Empty Nesters, who use World Food Aisles - Age 25+.

In addition to the 1hr discussion there is a small 3 min pre-task to be completed via what’s app to be texted back to the client. 3 questions about shopping to be recorded.

Incentive - £55 (includes 3 minute pre-task)

Name
*

Email *

Age
*

Gender (please self identify)
*

Female

Male

Non-binary

Gender Fluid

Contact Number
*

Full Address and Home Postcode
*

Occupation
*

Occupation of the person who earns the most in your household

Have you ever attended a Market Research group, depth or session?

Yes

None of the above

What was the discussion about?
*

Please say...

Other:

Required

How long ago did you attend a Market Research group, depth or session?

In the past 3 months

In the past 6 months

In the past year

In the past 2 years

Longer ago than 2 years ago

None of the above

How many market research projects have you taken part in, in the last 2 years?

None

1 or 2

More than 2

We need to talk to people from different backgrounds please can you confirm your Ethnicity/Descent
*

White British

White Irish

Other White background

White and black Caribbean

White and black African

White and Asian

Other Mixed background

Asian/Asian British- Indian

Asian/Asian British - Pakistani

Asian/Asian British- Bangladeshi

Other Asian background

Black or black British- Caribbean

Black or black British - African

Other black background

Chinese

Latin American

Other ethnic background

Other:

Do any members of your family or close friends work in any of the following occupations, either now or in the past? *

Advertising

Market Research

Journalism

Public Relations

Marketing

Design

Manufacturer, retailer, distributor of groceries

Anyone related to groceries or connected to supermarkets

None of the above

Other:

Are you currently;? *

Living at home with parents

Living with peers

Cohabiting/married/single without children

Cohabiting/married/single with child/ren under 1 years living at home

Cohabiting/married/single with child/ren aged between 2 – 17 living at home

Cohabiting/married/single with child/ren aged 18+ years living at home

Cohabiting/married/single and children have left home

Required

Looking at these statements, can you tell me which one best applies to you?

I am solely responsible for the food shopping in our household

I am jointly responsible for the food shopping in our household

Someone else is solely responsible for the food shopping in our household

What supermarkets do you shop at most often

a. Shop in most often and spend the most money in? (primary)

b. Shop in occasionally or use for top up shopping? (secondary)

c. Used to shop in but no longer do so?

d. Choose not to shop in ?

a. Shop in most often and spend the most money in? (primary)

b. Shop in occasionally or use for top up shopping? (secondary)

c. Used to shop in but no longer do so?

d. Choose not to shop in ?

M&S (food department)

Morrisons

Ocado

ASDA

Co-op

Aldi

Lidl

Tesco

Waitrose

Amazon

Sainsbury’s

Iceland

Now we would like you to think about how much you spend on groceries over a typical month.

If you had £100, how would you divide this across the retailers that you shop at? The total amount must add up to £100.

eg £11-20 - Morrisons + £80 Tesco

£31-60 - Morrisons / Tesco /Sainsbury + £40 Lidl

£60+ Morrisons + £40 elsewhere

Could I ask how do you shop for your groceries Regularly
*

On-line

Instore

Both

Morrisons Daily

Morrisons Petrol Station

Required

Which of the following loyalty cards are you a member of?

Morrisons More Card

Nectar card

Tesco club card

Sparks Card

Coop members card

My Waitrose

Other (please write in……………………………)

None of the above

Required

Thinking about your purchases in supermarkets, which of the following attitudes best sums up how you feel?

I always try to buy budget priced products as everything is so expensive these days

I usually just buy what takes my fancy – I don’t take too much notice of how much it costs.

I am quite a money conscious shopper but I buy items that I feel are good value for the money, not necessarily the cheapest products.

There are many products I’ll consider but I always buy whatever’s the cheapest among them on the day.

I don’t tend to look at price when I make purchases

Required

Who chooses and purchases cooking ingredients in your household?

I choose and purchase all cooking ingredients

I choose and purchase cooking ingredients most of the time

I choose and purchase cooking ingredients some of the time

None of the above

How often would you say that you prepare cook/assemble/prepare a hot meal in a week?

Less than once a week

Once a week

At least twice a week

At least 3 times a week

4 times or more a week

Which of the following describes your cooking style
*

Most of the time I use ready prepared complete meals that I simply need to heat

I only use bought frozen food for my meals which I heat and serve

I like to cook from scratch/ assemble or prepare meals and appreciate a variety of ethnic products, creating a deeper cooking connection to global cuisines.

None of the above

Which of the following supermarket aisles that you frequently shop and use ?

Fresh produce (Fruit & veg)

Fresh Meat

Dairy

Frozen

Canned foods

Bakery

World food

Household Cleaning

Laundry

Cereal

Pet

Food cupboard

Can I check how often you have purchased in the World food aisle ?

Reguarly

Occasionally

Never

Clear selection

Please be aware that there will be many clients observing the group. Are you comfortable and confident to speak in front of a large audience?

Yes

To enable us to obtain a good mix of people could you tell me which of the following words you think other people (e.g. your friends, family and colleagues etc.) would use to describe you? (you can choose as many or as few as you like)
*

Practical

Imaginative*

Experimental*

Sociable*

Liberal minded*

Free thinking*

Hesitant

Outgoing*

Creative*

Intellectual

Artistic*

Conservative

Adventurous*

Modern*

Articulate*

Other:

Required

If you could have a super power, what would it be and why?
*

Please remember this is a session by Zoom and the client MUST be able to see your face...to you agree to show your face during the session. *

YES

Untitled Question

Option 1

Clear selection

Submit

Clear form

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