Brand Identity Questionnaire

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Complete the following questionnaire to the best of your knowledge. Each field is required -- if you get stuck, write: 'need to revisit' as your answer. The goal of this questionnaire is to get clear answers to each of these questions.

Email *

First Name *

Last Name *

Who: Who are you? (Brand Name) *

What: What business are you in? *

For whom: What people do you serve? *

What need: What are the special needs of the people you serve? *

Against whom: With whom are you competing? *

What's different: What makes you different from those competitors? *

So: What's the benefit? What unique benefit does a customer derive from your brand? *

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