Sample Client Discovery Form
Review our sample discovery form.
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What is the nature of your business?
Please provide a concise statement about the goal or purpose of the website
Describe a typical site visitor/ target audience: How often are they online, what do they use the web for? Include basic demographics: age, occupation, income level, purchasing habits. (Use as much detail as possible in profiling your target. Profile more than one type if appropriate.)
What is the primary “action” the site visitor should take when coming to your site (i.e. make a purchase, become a member, search for information)?
What are some of the key reasons the target audience chooses your company’s products and/or services (cost, service, value)?
What do you specifically hope to accomplish? (i.e. how will you judge the success of this project)?
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