A two-part deep dive into the State of Connected TV in the Philippines, one of the fastest growing mobile viewing markets in the world. In Part 1, Kantar and The Trade Desk explored the exciting new OTT landscape enabling brands to reach and engage audiences. In this Part 2, we go all-in on the creative potential of these platforms, showing how to use data-powered storytelling to your advantage!

Moderated by Inquirer Super Editor, Pam Pastor, joining our first panel would be: The Trade Desk’s Senior Director, Jennie Johnson; Viu Philippines's 360 Partnerships and Sales Head, Cy Langkay; GIGIL Ideas Agency’s Co-Founder Badong Abesamis, and a brand partners's view on executing ads in OTT.
In this session, we tackle:
• Breaking barriers with data-powered storytelling
• Engaging with your desired audience on their terms
• Going Beyond the broadcast mindset

💻 Tune in LIVE for this Wednesday, April 14, 11:00am PHT+ 🇵🇭

🖥️  Rewatch the Part 1 here “Stepping Into The Stream: The Brave New World of OTT”: https://www.youtube.com/watch?v=FWZlfSlRoeU

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about adobo Talks
As the business of creativity rises in the center of discussion, adobo magazine takes on the lead of the narrative. Built on the foundation of adobo’s 14 years as the undisputed word on creativity, this series of episodes is curated to provoke debate about the major business issues of the day.

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