Campaign #1 (or create a name)

The first step of this marketing campaign is to clearly define your goal. This identifies the “why” behind your campaign and what you hope to achieve.

Keep in mind that your goals will primarily serve to track the success of the campaign, so it’s important these goals be specific and measurable. For example, “increase app users” is a good goal to have, but it’s fairly vague and doesn’t give a target to reach.

Instead, set a specific target to reach and designate a timeline to try to have it accomplished by, this could look something like this “Increase app users by 5% within 6 months.” This goal is specific, measurable, attainable, relevant, and time-driven (SMART). Setting a specific goal like this allows for the campaign’s performance to be tracked and measured so that it can be refined and optimized over time.

What is your objective for 'THIS' Campaign?

Approximately how many users/conversions to achieve your goal?

How many days to achieve your goal?

Who is your Target Audience?

The more specifically you can identify your target audience at the start of your marketing campaign, the better your return on investment will be.

My target audience for 'this campaign' exists in these industries:

My target audiences age range for 'this campaign' is:

My target audience for 'this campaign' is:

My target audience for 'this campaign' speaks:

My target audience earns ($USD):

My target audiences education level:

My target audience marital status:

My target audience positions/jobs:

My target audience lives in the following Regions:

My target audience lives in (list Countries or leave blank for all):

My target audience lives in (list States/Provinces or leave blank for all):

My target audience lives in (list Cities or leave blank for all):

Can you narrow in to your target audience any further? Which 'blockchain', or 'video game platform' for example does your audience exist on.

My target audience has the following interests (example: investing, sports, video games, cooking, nfts, crypto, etc)

What motivates your target audience?

Complex buying behavior refers to a situation where a consumer is highly involved in the purchasing process and makes careful, informed decisions.

Dissonance-reducing buying behavior refers to the actions people take to alleviate the cognitive dissonance or discomfort they feel after making a purchase. This behavior can include seeking reassurance through research and reviews, justifying the purchase to oneself, or seeking confirmation from others. 

Habitual buying behavior refers to the tendency of individuals to purchase products or services out of habit, without thinking much about alternative options or considering the consequences of their choices. This behavior is often influenced by factors such as brand loyalty, convenience, and previous positive experiences.

Variety seeking buying behavior refers to a consumer's willingness to try new or different products or brands. This behavior is driven by a desire for excitement, novelty, and exploration. Consumers who exhibit variety seeking behavior tend to be less loyal to specific brands and are more open to experimentation. 

My target audience has the following buying behaviors: 

My target audience is reachable through: 

My target audience needs and pain points are: 

One of the most important marketing campaign steps is developing your message. If you’ve done the research and clearly defined your target audience, developing an effective campaign message becomes much easier.

Effective campaign messages address the following:

• They play to the audience’s emotions, focusing on unmet needs and pain points.
• They emphasize how the product will help the audience by addressing that need or pain point.
• They establish your company as a credible expert.

The main campaign message is:

Hashtags play a crucial role in marketing campaigns and can provide several benefits. Here are the main advantages of using hashtags in a marketing campaign:

• Increased visibility
• Brand recognition
• User-generated content
• Trend participation
• Targeted marketing

Remember, while hashtags can be valuable, it's important to use them strategically and avoid overusing or using irrelevant hashtags. Research popular and relevant hashtags in your niche, analyze their performance, and incorporate them into your marketing campaigns thoughtfully.

#Hashtags and Slogan: (place in order of importance)

Which coverage types are you interested in utilizing for this campaign?

What coverage/audience sizes are you looking to utilize for this campaign?

This will help us to understand what the breakeven $US amount of a conversion is for this campaign. This could be the 'profit margin', 'value of a new customer', or some other US$ value that determines what the value of a conversion is for this campaign.

The value of a conversion in $US is:

This will help to set a target budget for achieving conversions with this campaign. What percent return do you hope to achieve with your marketing budget for this campaign?

The target ROI % for this campaign is: example: 15%

We now have the information required to set a ‘Target Budget for a conversion’.

Target Budget per Conversion = Value of a Conversion * (1 - Target ROI)

Example:

Value of a Conversion: $500

Target ROI: 20%

Target Budget per Conversion = 500*(1-.2) = $400

My Target Budget Per Conversion is:

The ‘Target Campaign Budget’ directly relates to your campaign goal, as these two steps of a marketing campaign feed off of each other. The more aggressive and involved your campaign goal is, the higher your budget will need to be. You set the 'Campaign Goal' in the second question of this form, please grab your input from [Campaign Goal (part 2 - Target)] and multiply it by your input from the previous question above [Target Budget per conversion].

Campaign Budget = Campaign Goal * Target Budget per Conversion

Example:

Campaign Conversion Goal: 2

Target Budget per Conversion: $400

Campaign Budget = 2*400 = $800

This campaigns target budget is:

What is your actual planned budget for this campaign? You should have at least the ‘target budget’ available if not more. It may take some time to reach your KPI goals.

Allocated Campaign Budget in $USD is:

What type of performance tracking are you considering using with this campaign?

Campaign Media and Promo Materials?

Share a link to any online media folder if available:

When would you like coverages to start?

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Anything else you feel like sharing at this time?