The product team analyzed the users of a mobile dating app and noticed that users who connect their Instagram account are more likely to upgrade their account to a premium version.
Does this mean that adding more users who connect their Instagram account will lead to an increase in the number of in-app purchases?
*We see from the data that the retention rate for users who provided full information while signing up (including non-required fields) is significantly higher than retention for those who did not.
In order to improve retention, we have to increase the percentage of users who fill in the sign up form fully.
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