Audience Creation | Data Extensions

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Email *

What is the primary use-case that makes Data Extensions necessary? *

1 point

Data Extensions are used when sending via Salesforce Send Email.

Data Extensions are required to send communications to internal audiences (faculty, staff or students) that should be delivered to their campus email addresses (eg; @colorado.edu, @ucdenver.edu, @cu.edu or @uccs.edu).

Data Extensions are optional never necessary. They operate exactly the same as Reports.

Every data extension is based on or built off of a Report.
*

1 point

True

False

Users can send Marketing Cloud emails to Salesforce Data Extensions (technically and according to eComm’s procedures).
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1 point

True

False

How would you describe a Data Extension to a user who is requesting support?
*

0 points

Creation

How long can a Data Extension name be? *

1 point

Unlimited

35 Characters

50 Characters

At the end of the Data Extension name you will find either TXN or SUB Email Preference:
*

1 point

True

False

Data Extensions must be configured with key components. Check all that apply: *

1 point

Contact ID = Key

Targeted Email | Type = Email Address

Any Columns for Personalization/Dynamic Content = Included

Required

A single Data Extension can point to two different email fields at the same time? *

1 point

True

False

Data Extensions can point to the Email (primary) field. When sent to it the email will deliver the same as had it been sent to the corresponding Report.
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1 point

True

False

What is the best practice for which columns to include in a Data Extension during configuration? *

1 point

Only include necessary columns.

Include all the columns of a Report in the Data Extension.

Only include the columns for the three key components.

What is the correct import setting for Data Extensions?
*

1 point

Add and Update

Add Only

Update Only

Overwrite

What is the risk of the wrong import setting? *

1 point

Inaccurate audience that will likely result in a CAN-SPAM violation.

The Data Extension will not run.

The entire database of 1.5 million Contacts could be added to the Data Extension.

How do we check to see how an existing data extension has been configured (like if the Contact ID = Key)?

1 point

You can't check after being configured initially.

Navigate to Interations >> Import

Navigate to Subscriber >> Salesforce Data Extensions >> select Data Extension Name >> View Field Configuration

What is the best practice for setting Data Extension notifications?

0 points

A user needs to send an email to staff across all four campuses and therefore across all University email address fields (eg; @colorado.edu, @ucdenver.edu, @cu.edu or @uccs.edu). Explain how this can be achieved with Reports and Data Extensions. *

0 points

Troubleshooting

If a user sends starts a Data Extension fails to run, what step was most likely missed?
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1 point

The Report is named incorrectly

The Campaign was not shared with the Public Group

The Report was not saved to the correct folder

If a user sends starts a Data Extension and when it runs there are 0 records imported, what step was most likely missed?
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1 point

The Report is named incorrectly

The Campaign was not shared with the Public Group

The Report was not saved to the correct folder

A user tries to run a Data Extension and it doesn't import with records as expected. You, the eComm specialist try to run the Data Extension and it successful populates the number of records you expected. What does this likely indicate?
*

0 points

A user tries to run a Data Extension and it doesn't import with records as expected. What are some good options to troubleshoot initially? *

1 point

You, the eComm specialist can try to run the Data Extension.

Send the Data Extension's corresponding Salesforce Report to the user to view.

Check the Data Extension's corresponding Salesforce Report for unique counts, grouping, a chart, etc.

Submit a help ticket.

Required

A single email can be sent to a Report and a Data Extension at the same time. *

1 point

True

False

How do you delete a data extension?
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0 points

Data Extensions that have been deleted can be recovered from the recycling bin?
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1 point

True, Data Extensions can never truly be deleted and will remain in the recycling bin forever.

True, although deleted Data Extensions only remain available in the recycling bin for 30 days.

False, there is no recycling bin.

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