Please submit your completed Entry & Submission
Form by no later than 5.30pm on 4th July - once an entry has been
submitted it cannot be changed Entry for each award costs £199 and must
be paid via invoice or with credit card by Friday 8th August. MRG is a not-for-profit
organisation and all monies raised go back into the organisation towards member
events
This award is all about that new ‘big’ idea.
We are looking for a ground-breaking initiative that has changed the face of
research and really made competitors sit up and take note. Judges will be looking for a research project that
breaks the mould, challenges our accepted thinking, and has made a significant
contribution to the discipline of media research. Whether
client, agency or media owner, we want to see evidence of how this initiative
has changed thinking and how it has been incorporated in to strategy and
tactics as well as the contribution it has made financially. Crucially, we will
be looking for an overview of methodology but with a focus on outcomes rather
than process.