INFLUENCERS AND ADVERTISING
You will hear a news report on influencers and advertising (https://bit.ly/3EPzWjq). Read the notes below and listen carefully to the recording. In each of the spaces provided, complete the information required with ONE, TWO OR THREE WORDS. You can hear the information twice. You have 90 seconds to read the questions.
Kirjaudu Googleen, jotta voit tallentaa edistymisesi. Lue lisää
1. Businesses are increasingly advertising their products and services using social media influencers to ………………………………………………………………. and target young consumers.  
1 piste
2. The relationship between businesses and the influencer being paid to ……………………………. their goods can sometimes be fraught.
1 piste
3. ‘Anges de Sucre’ is a bakery which sells ………………………………………………… online and in a department store.
1 piste
4. The owner of the bakery claims her business has grown mainly through ………………………………………………………… rather than through social media.
1 piste
5. The influencer market has been opened recently by the rise of ………………………………………
1 piste
6. The influencer market is made up of ordinary people who create their own …………………………………… on social media platforms.
1 piste
7. Karishma Vijay decided to change careers because being an influencer had turned out to be ……………………….
1 piste
8. Karishma Vijay claims that influencers can provide businesses with new customers, and therefore with …………………………………………………
1 piste
9. The conclusion of the report is that it not all influencers request ………………………. or expect any income from businesses.
1 piste
Any comments about the exercise?
1 piste
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