The Main Street Waterloo Economic Vitality Council works to identify new market opportunities for Waterloo’s Downtown commercial district, find new uses for historic commercial buildings, and stimulate investment in downtown properties. Our plans call for major improvements in arts, culture, riverfront investments, tourism, and conference opportunities in the Downtown. It also calls for the addition of new retail, service, and restaurant opportunities throughout the Downtown district.

The team works to strengthen existing businesses through seminars, consultant visits, etc., recruit new downtown businesses to fill gaps in the market, find new economic uses for traditional Main Street spaces, monitor the economic performance of downtown on an ongoing basis and promote downtown as a great place to do business.