MM Assignment V
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Promotion mix includes Sales Promotion, Personal Selling, Advertising and *
1 point
It is popularly known as free form of promotion *
1 point
Which among the following is a Pull Strategy? *
1 point
The strategy that encourages dealers and distributors to sell a product is known as *
1 point
The process of purchasing space in a media is *
1 point
Series of advertisement messages that share a single idea or theme is *
1 point
Point of Purchase Ads are also known as *
1 point
The combination of media used for advertising in a target market is *
1 point
Selection of most appropriate cost-effective medium in advertisement is *
1 point
Direct mail advertising sends messages through *
1 point
Which of the following is more of personal medium of advertisement? *
1 point
Independent organization of creative people for advertisement and promotional tools are called *
1 point
Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? *
1 point
If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools? *
1 point
Which of the following promotional forms is often described as being too impersonal and only a one-way communication form? *
1 point
The first step in developing an advertising program should be to: *
1 point
__________ is used heavily when introducing a new product category *
1 point
Promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of *
1 point
According to consumer promotion techniques, the cash refunds are also classified as *
1 point
Individual who represent company by performing selling, servicing, information gathering and prospecting is classified as *
1 point
Which of the following is a form of Sales Promotion *
1 point
Which media can give 24 Hour exposure to Public Eye *
1 point
All of the following methods are used for evaluating advertising effectiveness EXCEPT *
1 point
Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods *
1 point
Series of steps that must be followed by sales people is classified as *
1 point
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