What is the one thing that you would love sellers to focus on as they talk to you about their brand?

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What is the one thing that you would love sellers to focus on as they talk to you about their brand?

This shouldn't be your standard item that everyone gets right - rather what you see most sellers approach wrong today and would like to see them improve to realize a more effective process.

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Sellers should improve the following to create a better outcome for all parties in the acquisition process...

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