The Mountain View Chamber of Commerce is excited to invite your Winery/Brewery to participate in our annual Taste of Mountain View Food & Wine/Beer Walk Event on Castro Street on Wednesday June 12, 2024 from 4-8pm. Downtown Mountain View is a renowned magnet for foodies and wine/beer aficionados alike, with cuisines from around the world. This special event will bring hundreds of visitors together to sample wonderfully diverse bites paired with delectable wines/beers over the 8 blocks in the Downtown. Sign up today for the maximum free promotion and marketing impressions!
In June 2023 this event attracted over 700 upscale attendees and featured 17 different sampling locations. For wineries, we ask that you bring at least 5-6 cases of wine to sample at the event and for breweries we recommend bringing the beer in 6 pack bottles for the sampling. We highly recommend sending a representative to pour your wine/beer and speak about your products to the attendees directly. Your reps cannot sell the wine/beer on-site although they can take orders for post event delivery. If you are unable to send a rep, we are happy to get the wine/beer (and marketing materials if you have them) shipped to us and have our volunteers pour it.
BENEFITS OF PARTICIPATION INCLUDE: In addition to exposing your wine/beer to upscale tasters, you will also receive logo inclusion and link on the official event website and you will be featured in the event program! This will be promoted and marketed Bay Area wide, via social media, print and email marketing. Please contact us if there is a specific photo or message you would like us to share. The event publicity and advertising are currently in full swing and will include all participating wineries and breweries. The sooner you sign up the more promotion, marketing, advertising and impressions we can give you. In addition, you will receive two complimentary tasting packets with two tasting glasses and two tickets. There is no fee for your winery/brewery to participate! We do everything for you!
APPLICATION PROCESS: We accept wineries and breweries until the event is full. This is the application; it does not guarantee acceptance. You will be notified of your status within 7 days of us receiving the completed application. Once accepted, you will receive an acceptance letter and then prior to the event you will receive your participant packet with all your set up information. The ABC permit for the event will be in your location when you arrive. If you need the ABC permit before the event, please send us an email request. Please note that we are usually issued the ABC permit the week of the event.
INSURANCE REQUIREMENTS: We ask that all wineries/breweries participating have $1,000,000 of liability insurance and need to forward us a copy of the certificate. We must receive your certificate of insurance prior to the event. ICE: We can provide you with at 10lb bag of ice for the event. The ice will be available to you when you check in on site.
HOW DOES THE EVENT WORK? All merchants/restaurants (tasting locations) who sign up will be placed on the event map. Attendees will check in at the ticket table located at Civic Center Plaza. They will be given a program with the map of all participating businesses, a tasting glass, swag bag and a wristband showing that they have been ID’d. Ticket cost is $50 pre‐sale/$70 on‐site for a food & drink combo tickets and $30 pre‐sale/$40 on‐site for food only tickets. Attendees stroll the street while visiting the merchants/restaurants on the map and sample food, wine or beer inside the businesses. For all locations, a representative or volunteer (whom we would provide) pours the tastes inside the business. No alcohol can be consumed on the street. Alcohol pours should be tastes, not full glasses, and are not allowed to be sold at this event. However, you can add prospective customers to a mailing list to contact separately.
if you have any questions reach out to Marisol via marisol@chambermv.org
