Welcome to the workshop "The magic of internal marketing when building company culture" by Tracey McGarrigan from Polystream!

About the workshop:

"I will lead people through a journey of personal stories, book recommendations, shared examples / documentation of best practices, bad practices, and share my opinions and expertise on how marketing can lead from the front when it comes to building company culture - the workshop will outline how to start creating an internal marketing strategy, will explore how internal marketing communications and events can help retain talent, raise morale, and lead to the creation of positive stories to share externally that showcase your company culture. I will also demonstrate ways to make people in remote working environments feel included, how marketing can give everyone in the company a voice, and how to artfully build senior leadership teams that collectively take responsibility for the culture and direction of the company as you grow." Tracey McGarrigan

Date and time:
October 14th, 11AM EEST/GMT+3

Requirements: /

Duration: 45min