Wednesday 20th July, 12 noon, Zoom, duration 1 hour
Non PRCA Member Event Sign Up Form

"Securing, Analysing and Framing Research For Impactful Campaigning"


Compelling charity campaigns are often grounded in robust research. Influential messages, tailored to specific stakeholders, are shaped through careful research. Yet, campaign budgets are limited. How can time and financial resources be managed to maximum effect?

Join us for a discussion about how to conduct impactful research for efficient campaigning  

The panel is:
- Ben Verinder, Founder and Managing Director, Chalkstream Ltd. He is speaking about,
"Formative research to inform campaigning: how to make the most of free sources of information and how to make the most of your own data sets."
- Tamsyn Hyatt, Principal Communications Strategist at FrameWorks UK. Her presentation is,
"Change the story, change the world: using framing research for social change"

The panel is co-chaired by:
Dr Nicky Garsten, FPRCA, Associate Professor of Communications at the University of Greenwich and Co-Editor of 'Communicating Causes: Strategic Public Relations in the Not-for-Profit Sector'.
Paige Patrick, Digital Communications Manager at the Media Trust

Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact kyrie.abrahams@prca.org.uk for the link.

The information you provide on this form will be used by the Public Relations & Communications Association (PRCA) or Campaign Collective to notify you of the log in details for this event and to send one follow up email (e.g. slides used by speakers etc) and for no other purpose. The data will be deleted one week after the event has taken place.