Brief for Logo Design

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Email *

About company

Company name.

Occupation.

Site address.

Personal information

Full name *

E-mail *

Telephone

Skype

Details

Company name + brand name. Specify in what form you want to get a logo.

As just a company name written in a unique font

As a company name, along with a graphic sign next to it

I don’t know

Other:

Clear selection

What name should be in the logo?

What slogan should be in the logo?

What style do you see your logo in?

Strict - the main features: a beautiful combination of simple geometric shapes, proportionality, clear proportions and vectors are easily readable in shapes; This is the style of a good harmonious classic, square, circle, triangle. It’s signs: the absence of patterns, drawings, accessories. If you are a supporter of thoughtful, balanced decisions and the scope of your business has many roots, then this style is for you. Some customers under the strict style, understand corporate. Corporate style - carries in itself all the signs of a strict style, + has a great philosophical burden (its own story: how and why it was born and developed).

Armorial - main features: the presence of a decorative elements. The emblem of the coat of arms often has a local meaning. It can be relevant only in a particular locality, only in a particular organization, family. Unlike the logo, the coat of arms carries a higher energy value. It keeps in itself an element of history, tradition, protects, preserves the existing way of life and taboos certain behavior.

Youth - the main features: breaking social stereotypes, revolution, counter-revolution, challenge, the desire to stand out, emphasize an independent position, brevity, categorical, individualism, selfishness.

Elegant - main features: high fashion, chic. Thin, light, unbiased hint of good taste. In your working arsenal there is a concept of an image, an individual, author's project. Your clients are people of a chosen circle, vip-persons, members of their families. You are working in the direction of collectibles, produce or manufacture small quantities of goods. Luxury, courtesy and royal atmosphere. You are used to it and want to live well. A bit of romance and museum value.

Festive - the main features: brightness, contrasting colors, independence of form. This style is ideal for the manifestation of various positive emotions, good mood, recreation, entertainment. You cook delicious food or play games. Your business is built on the mass communication of people. People come to you for pleasure. Beauty, new impressions, enthusiasm.

Athletic - main features: movement, risk, active lifestyle. In a sporty style, borrowing plastics from nature, a living being, and less geometric, bone solutions are characteristic. Such a logo has its own inner character. The character of that aesthetic line into which both a racing car and a boxer’s decisive blow can fit. By the way, if your field of activity has nothing to do with sports, it does not mean at all that this style is not for you. If there are many competitors in your business, and you want to take a leading position and conservatism is not in your character, then you can be sure that you cannot do without a healthy piece of meat in your teeth. Not to do without bright, sometimes incompatible colors in the palette, not to do without naturalism, without doping, pulsing in the blood.

Volumetric - main features: visualized in three-dimensional space. Almost any flat logo can be made in volume. This style is distinguished not only by its attractive beauty. In the future, it can be animated and effectively used in all kinds of screensavers or videos.

Other:

Corporate colours for your logo

Identify two or four company colors for your logo. Development of the corporate colors is included in the corporate identity development kit. This is the task of the designer. Your task is only to direct it in the right direction. You prefer warm or cold tones. Bright or more calm. If you have your own ideas of logo color solutions, you can specify them in the RGB, CMYK palette.

If you have your own ideas for the color of the future logo, you can give a link to a file in Google drive.

Corporate font

If your logo will use text elements, if possible, specify the font style. The designer himself will choose the desired font or draw his own.

straight (Arial)

serif (Times New Roman)

inclined

handwritten

by hand

Clear selection

Describe the font or specify its name, if it is of fundamental importance for you.

If you have an example of a font in the form of a picture, you can give a link to a file in the Google drive.

Style examples

Provide a Google Drive link to sample logos from your competitors or other companies whose style you like.

If you have ideas for a future logo, you can give a link to the logo thumbnail files in the Google drive.

Value of your company

List 5-10 unique values that would reflect the activities of only your company, its usefulness to your client.

5-10 values that reflect the quality of the product or service you offer.

Your target audience

Describe the psychological type of your customer.

Age.

Life preferences.

Price category of your product or service.

Low

Average

Above average

Expensive exclusive products

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