Market Research Survey

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SincerelySheila™ heals hearts and minds.

Sincerely Sheila, formerly ITs A Doll, a company based in London UK makes, sells and leases ethnic and caucasian reborn lifelike baby dolls to use as a calming nurturing aid. Our dolls, meticulously crafted to resemble real babies, weighing up to 6lbs have gained popularity as unique therapeutic tools. Our dolls are hand painted making them unique. Instead of painting on canvas we paint on vinyl shaped doll limbs and the result is a piece of art you can hold, as a comforter. Our dolls are designed to appeal to adults, any ethnicity. Further information about our products can be found at www.sincerelysheila.co.uk.

Please complete this survey to help us with our market research.

What best describes your ethnicity? *

White/White British

White Irish

White European

Black or Black British - Caribbean

Black or Black British - African

Asian or Asian British

Mixed Race

Another race or ethnicity

Rather not say

What age group do you belong to? *

Under 18

18-24

25-34

35-44

45-54

55-64

65+

Black reborn doll

How do you think that interacting with a reborn doll can assist to improve an individual’s wellbeing when faced with a challenge?

Providing a soothing and calming presence.

Enhance social skills and empathy.

Stimulate positive emotions and memories.

Improve peace and communication.

Thinking about how we can use our dolls as part of a service or programme, which of the following groups would be the best fit?

Art therapy programme teaching how to paint dolls.

Aimed at new expectant mothers – Perinatal mental health.

To help parents who have experienced loss navigate bereavement.

Introducing culturally appropriate training tools in Schools

Programme aimed at black women and teens around self-worth, Colourism and BDD Body Dysmorphic Disorder.

If one of the above programme or services was available today how likely would you use it?

Extremely likely

Very likely

Somewhat likely

Not very likely

Not at all likely

How much would you pay for a reborn doll?

Under £300

Between £300-£400

Between £400-£500

Between £500-£600

Between £600-£700

Over £700

If we offered a payment plan which price range, would you now consider?

Under £20

Between £20-£30

Between £30-£40

Between £40-£50

Over £50

To what extent are the following factors of importance to you when purchasing a reborn doll?

Product Benefits

Product Quality

Product Realism

Product Price

Product Brand

What would make you choose our product over a competitor?

We make dark complexion black baby dolls.

Our dolls are unique, realistic, and high quality.

I want to support a new business.

Sincerely Sheila is working towards healing our community.

How likely are you to recommend our product or services to others who may benefit from them?

Extremely likely

Very likely

Somewhat likely

Not very likely

Not at all likely

Our dolls have realistic skin tones which can be customised to have birth marks, skin rashes and albinism. We also have dolls which have dwarfism and down syndrome. In your own words how could we improve our product to better meet your needs? *

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