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Food Theory Survey
* Indicates required question
What generation were you born into?
*
1946 - 1964 Boomers
1965 - 1980 Gen X
1981 - 1996 Millenials
1997 - 2012 Gen Z
What is your country of residency?
*
Your answer
How often do you eat out?
*
Once a month
Once a week
A few times a week
Every day
Why do you eat out? (check all that apply)
*
Convenience: It’s quick and easy.
Special occasions.
I’m a bad cook and restaurant food is better.
I don’t like making a mess or cleaning dishes.
Required
What restaurant type are you most likely to frequent?
*
Fast Food (McDonald’s, Burger King, Starbucks)
Fast Casual (Chipotle, Panera Bread, Five Guys)
Sit Down Dining (Olive Garden, California Pizza Kitchen, etc.)
Fine Dining (The Melting Pot, The Capital Grille, Ruth’s Chris)
Does the amount you tip depend on the type of dining?
*
Yes
No
How much do you tip, on average, at a fine dining restaurant (e.g. Ruth’s Chris or another nice steak house)?
*
I never tip.
<10%
11-15%
16-20%
20-25%
>25%
How much do you tip, on average, at a regular sit-down restaurant (e.g. Olive Garden)?
*
I never tip.
<10%
11-15%
16-20%
20-25%
>25%
How much do you tip, on average, at a fast food establishment (e.g. Starbucks)?
*
I never tip.
<10%
11-15%
16-20%
20-25%
>25%
Do you give a tip for quick-serve restaurants (e.g. Chipotle)?
*
Yes, almost always
No, almost never
Less than half the time
More than half the time
How much do you tip, if applicable, at quick-serve restaurants?
*
0%
1-5%
6-10%
11-15%
16-20%
Over 20%
Which factors contribute to your tipping? (check all that apply)
*
How tasty the food was
How kind, funny, or attentive the server was
Whether they made my order correctly
How large the portions were
How busy the restaurant was (e.g. tipping more because business is slow, or tipping more because the restaurant is packed and the server is hustling)
Guilt or shame (“I don’t want to tip this much, but I feel if I don’t the server will judge me”)
Required
Which of those options are the top three most important when it comes to determining how much you will tip?
*
How tasty the food was
How kind, funny, or attentive the server was
Whether they made my order correctly
How large the portions were
How busy the restaurant was (e.g. tipping more because business is slow, or tipping more because the restaurant is packed and the server is hustling)
Guilt or shame (“I don’t want to tip this much, but I feel if I don’t the server will judge me”)
Required
Would any of the following messages make you more likely to leave a higher tip?
*
“Thank you for choosing us…”
“Thank you for choosing us… :)”
I would tip higher on checks with no message.
No, my tip will be the same with or without a message.
If service is bad, do you still leave a tip?
*
Yes, same tip
Yes, but I leave significantly less
No
How does your table look when you leave a restaurant?
*
It’s a mess.
Slightly messy, but overall okay.
The dirty plates are neatly stacked.
Is there anything that’s happened at a restaurant that’s compelled you to leave NO tip:
*
Your answer
Do you feel obligated to leave a tip because servers are not paid minimum wage?
*
Yes
No
Do you ever avoid sit-down restaurants so you don’t have to leave a tip, or can leave a lower tip?
*
Yes
No
Do you view tipping as optional or required?
*
Optional
Required
I am ________ years old.
*
10 - 25
26 - 41
42 - 57
58 - 76
At a sit-down restaurant (e.g. Olive Garden), what is the average amount you would leave for a tip?
*
Your answer
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