We are delighted to be able to provide a fourth series of free and charged webinars on all matters Social Media, video and content creation once again. In this series we are including several sessions dealing with other digital and main stream marketing topics as well.

These are once again being offered by PR and Social Media expert Rhea Freeman.  
The first (A) in each pair is free to BETA members and the second (B) is charged for.  Each session starts at 9.30 and runs for around 2 hours.

The  free topics being covered are ideal for those starting out as well as those with some experience and wanting to build further on past sessions.  All however are new presentations.  The paid for sessions cover advanced social media techniques as well as adding some non-digital based sessions and broader marketing topics.
 
You can pick and choose as you wish, doing the free courses only, both or some or all of the paid for sessions.

1. A. Build your brand (SMB)
         Establish your presence on Facebook and Instagram (SMB)                 18-May FREE

     B. Social media beyond Facebook & Instagram.                                           26-May  PAID
          ·      Creating valuable connections, profiles and pages on LinkedIn, using LinkedIn properly and how it
                 can support your business.
          ·      Should your business be on TikTok? Content style, demographic, and tips to create content.
          ·      Is Twitter for you? The power of Twitter exploring # and the ability to connect to the press and
                 people through these.
          ·      Should you start a YouTube Channel? The power of YouTube, the numbers connected to it, and what
                  kind of content you could create for there (and then how you can repurpose this).
          ·      We’ll also look at how you can make different pieces of content work across all these platforms by
                 making adjustments so you don’t need to create fresh content for each place.

2.  A. Build an effective ad strategy                                                                        15-Jun FREE
          Get Creative with Ads (SMB)
          Make ads work better with Facebook reporting

     B. Working with traditional media                                                                       22-Jun PAID
         ·       The differences in traditional media vs. Digital
         ·       The value of traditional media and how to make any spend really work
         ·       The importance of discussing broader packages rather than just in print, pitching editorial, utilising
                  features lists and media packs, working WITH the magazine for a great outcome.
          ·       Free editorial opportunities and how you can get involved with these

3. A. Build your online presence and engage community (SMB)                          13-Jul FREE
         Tell your business story

    B. All about sponsored riders and ambassadors                                                 20-Jul PAID
         ·       What is a sponsored rider?
         ·       Do you need sponsored riders and ambassadors in your business?
         ·       How can you find the right sponsored riders and ambassadors for your business, how you can work
                 with them, ideas around how to make the association work for you and them.
         ·       This session will be more about professional riders and ambassadors.

4. A. Set marketing goals                                                                                              17-Aug   FREE
         Scale your advertising with ads manager

     B. Press releases, press lists, and growing your list beyond magazines            24-Aug  PAID
          ·       What is a press release and why are they useful?
          ·       When should you write a press release?
          ·       How to write a press release including essential information
          ·       What do you need to send with a press release- quality of images, copyright, types of image, etc
          ·       Where to send the press release- how to grow a press list and maintain good links with the press
          ·       Who else you can add to your press list and why
          ·       How to send out a press release

5. A. Establish your presence on WhatsApp                                                                 07-Sep   FREE
         Using WhatsApp to showcase your business

    B.  Growing and maintaining lists and online communities- mailing lists and Groups    28-Sep PAID
          ·       Is it still important?
          ·       Why is it important?
          ·       How can you grow it (including freebies, social media promotion, etc).
          ·       A look at open rates vs engagement, the structure of successful newsletters, a look at different
                  providers
                  How to nurture your community online using Groups- how to set up a Facebook Group, how to grow it
                  the right way and nurture engagement

6.  A. Drive results with Facebook Messenger                                                               12-Oct FREE
          Map customer journey

     B. All about influencers                                                                                                 19-Oct PAID
          ·       What is an influencer?
          ·       Do you need influencers in your business?
          ·       How can you find the right influencer/s for your business, how you can work with them, ideas around
                  how to make the association work for you and them.
           ·       This session will be more about non-professional riders and those with valuable social media
                   followings vs. Professional riders.

7. A. Get started with Meta Business Suite (SMB)                                                           16-Nov FREE
         Reach your audience with personalised ads (SMB

     B. Collaborations and how these can drive your business on.                                   23-Nov PAID
          ·       How brands can work with other brands, events and publications.
          ·       How guest blogging works and the value of it.
          ·       Joint lives and some ideas around how these can work really well, creating products together, running
                  marketing promotions together (competitions, goody bags, leaflet exchanges and value adds),
                   promoting yourself as an expert to complement other brands and what they’re doing.

Further details of the content of the paid for sessions are available on request.

All sessions marked A are free of charge to paid up BETA members but attendance must be booked.
All sessions marked B are charged as follows:
The cost to register for one session costs £40 + VAT for BETA Members, £50 + VAT for SMS &  BHS Members
The cost to register for two sessions costs £70 + VAT for BETA Members, £80 + VAT for SMS & BHS Members
The cost to register for three sessions costs £95 + VAT for BETA Members £110 + VAT for SMS & BHS Members
The cost to register for four sessions costs £115 per + VAT for BETA Members  £140 for SMS & BHS Members
Any session over and above four costs an additional £20 per session for BETA members, £30 for SMS & BHS Members.


Non-members are welcome to access all paid for sessions at a flat rate of £50 per session.