Tell me about your business. What do you do, who do you serve, what do you love about it?
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Why do your customers buy from you over your competitors? What do you do that is different / helps you stand out? (Be specific about your value proposition).
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What does your typical sales process or cycle look like? (ex: A customer calls, then fills out a form, then sets appointment for a consultation.)
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What are the short and long term goals of your business?
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What product or service would you like to sell more of?
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What is the average lifetime value of your customer?
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Who is your ideal customer? Who do you want to do more business with?
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What knowledge of Video Marketing exists within your business?
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If you have previously worked with Video Production, how much did you invest?
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Realistically, how many additional customers would you like to acquire per month? (A numerical answer).
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Do you offer any special promotions to new customers? If so, what are they?
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Who are your main competitors?
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What is your biggest concern in regards to working with a professional video marketer?