2020 Existing Float Center Questionnaire
Thanks so much for taking the time to fill out the 2020 Industry Report questionnaire.

This form is for existing centers only, and you should only fill out one questionnaire per center. IF YOU HAVE MULTIPLE LOCATIONS, PLEASE FILL OUT A DIFFERENT FORM FOR EACH CENTER.

If you haven't opened yet or are planning on adding float tanks to an existing business, you can help us out by filling out this questionnaire instead: https://forms.gle/NWMLC9XsoMJQxcbg7

Alright, let's get crunching and gather some industry statistics!
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Where are you located?
City, State/Province, Country
When did you open your doors?
How long ago was your first float?
Did you add float tanks to an existing wellness practice?
Clear selection
How many float tanks do you have in this center?
Do you rent or own your location?
Clear selection
How many total locations do you have that offer floating?
This includes the location that you're filling out this questionnaire for.
Is your shop part of a franchise?
Clear selection
How many float tanks did your center start with?
How has COVID-19 affected your business?
Are you currently closed due to COVID-19?
Clear selection
How much total time have you closed your float center due to the pandemic, so far?
What standard length of float sessions do you offer?
What is the price (per type of float that you have) in your center for a single, full price float? Please answer using your local currency.
example: 60 minutes = $60 | 90 minutes = £75 | 120 minutes = ¥9500. Please include prices ONLY for float lengths that you offer. Do NOT include promotional or membership pricing, list only the price of standard floats. If all your floats are the same price, list the price for each length of float offered.
How many floats per month were you running pre-COVID (January/February)?
How many floats per month are you running currently?
How much income did your center make during its last full year of operation (2019)? (gross revenue)
We'd really love to be able to say that floating is a __ million dollar industry (this information will be aggregated and anonymous - see the 2019 Industry Report for an example). This should be 2019 income and should not be impacted by COVID-19. If you have not been open for more than a year, leave blank. If not in US Dollars, add local currency under 'other'.
Clear selection
What percentage of your revenue for this center each month comes from floating?
As opposed to other services like massage or cryo, and as opposed to retail or product sales.
In the last year have you expanded at all?
(between August of 2019 and now)
Do you offer any other forms of alternative wellness?
Now think back to when you were opening...
How long did it take you to find funding?
How much did it cost to open this center?
If not in US Dollars, add local currency under 'other'.
Clear selection
What percentage of your buildout cost came from the floatation side of your business?
As opposed to costs relating to other services that you offer, like massage or cryo.
How did you fund your center?
Check all that apply
How long did it take you to find a location?
Clear selection
How long did construction/build-out take?
What has been the most difficult part of opening and running your center?
How long did it take you before your first hire?
How many employees do you currently have at this center?
This is for staff who aren't owners in the business.
How many of your employees were permanently (not temporarily) laid off, or quit, between March to the present?
Clear selection
What marketing activities have worked the best for your center so far?
(optional: for Float Helm customers only) – would you be willing to share additional aggregate data regarding scheduling, sales, and service offerings?
Your Helm data will remain completely anonymous and will only be accessed and used in aggregate. This information would let us release much more robust and nuanced information on our industry.
What's your email address? *
This is how we'll send you the final 2020 State of the Float Industry Report - - - - - - - - - - - - - - - - - - (it's also how we'll prevent duplicate entries when we crunch the data)
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