Media Planning  and Management Quiz
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1. Advertisers use many factors other than the-------------in their media analyses and plans.
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2. Every media plan begins with the--------------
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3. The --------------- of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate .
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4.  e-Tailing will have to co-exist with --------- retailing.
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5. ---------------- refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
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6. What is ABC?
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7. A large amount of ------------- advertising is for retailers, local businesses  used for promotions
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8. Digit al technology is changing the way------ relate to products and  markets
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9. The implementation of media plan requires ------
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10. Advertising media do not operate in a vacuum: they must be part of the  overall _____________ and advertising plans.
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