“Valuing the Imperfect” is a value risen from the global feeling of uncertainty and craving for self-expression. We see the solution in the intimate experience of creating something personal. The story of crafting starts from social media and expands into the hands of the customer through fun crafting kits accompanied by an app for instructions.

By laying these pathways we encourage people to freely express themselves with the creation of something imperfect, yet beautiful. We will lose the confusing and intimidating aspect of taking the first step by providing the necessary materials

The initial idea addresses the upcoming trends by modernizing the concept of crafting: by bringing it to a wider audience and building a modern story around it, we could respond to the growing need for physical certainess in an unpredictable world.

The product we produce is a valuable experience for the customer. The design of the brand would make the product attractive – we aim for a fresh, trendy and funky feel that would please the modern consumer through aesthetics and relatable communications.

So far our international team consists of Reti Kilvet and Vera Rantamaa, the founders of the company (name TBD). We are classmates in the Design BA programme at Aalto, and have always shared enthusiasm over small but active companies selling aesthetic products. Our idea arose over a phone call by brainstorming some crazy ideas we wanted to realize over the summer. We share the passion for building a start-up around our idea, and bring in complementary skill sets – Reti’s interest lies in production and marketing, whereas Vera will work with visualizing and UX-design methods.

Right now we are looking for a dedicated app developer to help us realize our epic ideas. However, if you have other ideas on how you could benefit our company, we are open for any kind of suggestions!  (｡•̀ᴗ-)✧*:･ﾟ✧


Contact us:

Reti Kilvet
reti.kilvet@aaltoes.com
telegram: @pahareti

Vera Rantamaa
vera.rantamaa@aaltoes.com
telegram: @rantttali

💫🌻🧚🐝🍋🍯🧸✨