Assessment
The purpose of this comprehensive assessment is to gain a detailed understanding of creator marketing's current state at your organization. These results will help identify areas for improvement and establish a baseline from which to optimize. The assessment is over 50 questions and will take about 60-90 minutes to complete.
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Creator Marketing Operations
This section assesses the scale, sophistication, and success of your organization’s creator marketing team, including fundamental strategies and operations.
How would you rate your organization's overall creator marketing? *
Rudimentary
Sophisticated
Creator Marketing Team Experience
How many full-time, in-house employees are 100% dedicated to creator marketing? *
How many years of creator marketing experience does the senior-most in-house creator marketing practitioner have? *
Is there an outside agency that manages any of the creator marketing processes? *
Creator Marketing Strategy
How would you rate your organization's creator marketing strategy? *
Rudimentary
Sophisticated
What is the annual creator marketing budget, inclusive of salaries, creator fees, technology, and paid media - to name a few possible line items.  *
Which aspects of creator marketing budgets are changing year over year? *
We Don't Invest
Decreasing Significantly
Decreasing Slightly
Remaining the Same
Increasing Slightly
Increasing Significantly
Creator Fees for Producing Content
Creator Fees for Consulting Services
Creator Marketing SaaS Platform
Paid Media for Creator-led Content
Creator Marketing Agency
In-House Creator Marketing Team
Which goals does the creator marketing strategy currently support? Please list all that apply. *
Required
How many creator marketing campaigns did the team manage last year, i.e., in 2023? *
How many creators does the team work with per campaign on average? *
Which types of creators has the team worked with and was it successful? *
We haven't worked with this creator tier
We haven't had success with this tier
We've had moderate success with this tier
We've had a lot of success with this tier
Nano (1,000 to 10,000 followers)
Micro (10,001 to 100,000 followers)
Macro (100,001 to 1,000,000 followers)
Mega (1,000,000+ followers)
VIP - Celebrities
How many pieces of content does each creator produce per campaign on average? *
Which variable(s) does the creator marketing team use to evaluate candidate creators? Please list all that apply. *
Required
Which creator marketing partnership strategies does the creator marketing team use regularly? Please list all that apply. *
Required
For which processes does the creator team engage creators? Please list all that apply. *
Required
How does the brand utilize creator-produced content? Please list all that apply. *
Required
Does the creator marketing strategy consist of in-category creators, or does the brand also work with creators outside of the immediate product or services categories? *
Creator Marketing Process & Workflows
In this section, we will review the creator marketing process, step-by-step, to identify opportunities.
Creator Marketing SaaS Platform
How would you rate your organization's adoption of best-in-class creator marketing SaaS platform features? *
We don't use a SaaS platform for this
Rudimentary
Sufficienct
Sophisticated
Creator Search & Discovery
Creator Candidate List Building
Creator Vetting for things like Brand Safety
Creator Outreach and Communications
Creator Content Production & Approval
Creator Content Measurement
Creator CRM, i.e. tagging creators with partnership history details
Creator Search & Discovery Steps
How would you rate your organization's overall approach to creator search & discovery? *
Rudimentary
Sophisticated
Which methods and solutions are used to search for creators? List all that apply *
Required
Does the creator marketing team search for creators who are existing passionate brand advocates? *
Does the creator marketing team use a CRM system to manage creator data and enhance search & discovery processes? *
Creator Evaluation and Vetting Steps
How would you rate your organization's approach to creator vetting for things like brand safety? *
Rudimentary
Sophisticated
Which teams vet the candidate creators before they are approved to engage? List all that apply *
Required
Which attribute(s) does the creator marketing team use to vet a candidate creator? Please list all that apply. *
Required
Creator Communication & Negotiation Steps
How would you rate your organization's approach to communicating with creators? *
Rudimentary
Sophisticated
Which channels are used to outreach and communicate with creators? Please list all that apply. *
Required
Is there a single source of truth or system of record to aggregate all communications with creators? *
Does the creator marketing team screen candidate creators for their marketing experience, i.e. their understanding of producing content for different marketing objectives? *
How would you rate your organization's approach to negotiating with creators? *
Rudimentary
Sophisticated
Which payment models does the creator marketing team use to pay creators? Please list all that apply. *
Required
Does the creator marketing team have a rate card that is used to pitch and negotiate with creators? *
For which of the following use cases does the creator marketing team increase a creator's compensation? Please list all that apply *
Required
Briefing Creators
How would you rate your organization's approach to briefing creators? *
Rudimentary
Sophisticated
Which of the following activities does the creator marketing team consistently employ when briefing creators? *
Never
Sometimes
Always
Send a written brief
Send recent examples of successful content
Host a call to discuss the brief with creators
Allow creators' feedback to change the brief
Does the creator marketing team provide creators with best practices for content production based on historical content analyses? *
Concepts & Content Production
How would you rate your organization's approach to working with creators on their concepts and content production? *
Rudimentary
Sophisticated
Does the creator marketing team ask creators how they plan to produce content given the specific marketing objective - and how it differs from how they produce content for other objectives? *
Does the brief include a strict script for the creators to read in their videos? *
Does the creator marketing team use a framework or scorecard to evaluate creators' concepts, drafts, and final outputs? *
How many rounds of concept feedback does the team typically request on average? *
How many rounds of content edits does the team typically request on average? *
What tends to drive the feedback to creators related to their concepts and content? Please list all that apply. *
Required
Campaign Flight
How would you rate your organization's approach to managing and optimizing creator marketing campaign while in-flight? *
Rudimentary
Sophisticated
Does the creator marketing team ensure all posts by creators on behalf of the brand use clear FTC disclosures? *
Does the creator marketing team optimize the performance of creator-led content after it's gone live? *
Measurement & Insights
How would you rate your organization's approach to creator marketing measurement? *
Rudimentary
Sophisticated
After each campaign, are the performance outcomes analyzed and used for subsequent campaigns? *
Which creative attributes are analyzed to understand the specific attributes correlating with different outcomes? Please list all that apply. *
Required
Which measurement methodologies are used to measure creator-produced content? Please list all that apply. *
Required
Cross-Functional Integrations and Collaborations
In this section, we dig into how well the creator marketing team is integrated with other cross-functional teams
How well integrated is the creator marketing team with cross-functional teams and their strategies *
Extremely well integrated
Sufficiently integrated
Newly integrated
Poorly integrated
The teams never work together
We don't have a dedicated person or team for this
Measurement Team & Strategy
Paid Media Team & Strategy
Ad Ops Team & Strategy
Affiliate Team & Strategy
Brand Management Team & Strategy
Events Team & Strategy
Research Team & Strategy
Product Team & Strategy
Customer Support Team & Strategy
Loyalty Team & Strategy
Website Team & Strategy
Email Team & Strategy
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