This form serves as an essential component of a research study that seeks to investigate the propensity and behavior of consumers towards indulging in the consumption of new luxury goods. The researcher is conducting this study as part of her Master's Degree in Management from the University of Aveiro, Portugal. The aim is to gather comprehensive and current information on consumers' perceptions of new luxury brands, their perceptions of the brand's strategies, and potential managerial implications of these said outlooks. No personally identifiable information will be collected from you, therefore protecting your anonymity.

Estimated time of completion - 5 - 7 minutes.  

Thank you in advance for taking the time to answer.

Leonor Ferreira | leonorbferreira@ua.pt