1. Knowledge sharing is the most effective – Our participants are smart cookies; sales pitches disguised as education will result in poor ratings and lost opportunities.
2. Make it compelling – Our audience are typically composed of executives, their staff, content experts, and industry partners to name a few.
3. Learning levels are diverse with the majority of participants being high-level/theoretical to mid-level/practical.
4. Be authentic and vulnerable – Speak of failure as well as success.
5. Be interactive – Our programs are a terrific opportunity to learn from our participants as they learn from each other.
Thanks for sharing your expertise!
(Modified from
www.calsae.org)