2021 P&G Virtual Undergraduate Case Competition
The world of consumer retail is changing constantly. As such, consumer-packaged goods companies have had to demonstrate extreme agility, creativity, and superior strategic-thinking. Procter & Gamble (P&G) has had to face several challenges and barriers across its numerous brands (i.e. Tide, Gillette, Secret, Vicks, Pampers, Always). These challenges have resulted in incredible innovations and strategies that have resulted in both consumer and commercial wins!

P&G is launching our first-ever virtual undergraduate case competition at Boston University’s Questrom School of Business. We invite you  to tackle a real-world example of one of the challenges that we face as we grow our business and most importantly improve the lives of our consumers.

If you have a passion to win and want to tackle this challenge, continuing below to learn more about the competition and sign-up.

DEADLINE TO APPLY: Friday, April 2nd

If you have any questions, please reach out to Paolo Narag ( narag.pn@pg.com) and subject the email as “BU Case Competition Help”.

Please provide your BU email address below.
Email *
Who Can Compete?
• Undergraduate case competition is OPEN to current first-years, sophomores, and juniors (Class of 2022, 2023, 2024)
• The competition is not restricted to current Questrom students as is open to all Boston University registered students
• Participation is not restricted by previous applications to P&G

Do I Need a Team?
No, you do not. Each applicant will apply individually and teams will be created by our P&G recruiting team based on the number of applicants and varying skillsets. At P&G, we work in many different cross-functional teams, where flexibility and adaptation is crucial. For this case competition, we wanted to provide a learning experience in both content and teamwork.
When Does It Start?
• Monday, March 8th - Application opens
• Friday, April 2nd - Application closes at 12PM on Friday
• Monday, April 5th - Teams are created and announced
• Monday, April 12th - Case is released to teams
• Wednesday, April 14th - Presentation deck submission due by 5PM
• Friday, April 16th - PRESENTATION DAY (times to be announced)
What Will We Need to Do?
Each team will be given the same case with details and background on a specific challenge that a P&G brand is facing. It will be up to you and your team to provide a strategic recommendation on how P&G can overcome the challenge. The recommendation should be focused on the strategic reason, the marketing and brand connection, and the financial outcome.
First Name *
Last Name *
BU Email Address *
Class Year *
Major (Please provide focus if applicable) *
Presentation Day is April 16th, 2021 from 10AM to 1PM. Please mark below which times you would be available. *
Required
Teams will be created based on skillsets, classes taken, and job experience. Below please provide any details or skillsets that you believe will be a crucial asset to your case competition team (i.e. Advanced finance classes, marketing internships, advanced excel skills) *
Have you participated or currently in CORE at Questrom? *
Please provide any other details that you would like to share. *
As a reminder, teams will be created and announced on Monday, April 5th. If you do not receive an email and have applied to the case competition, please reach out to us on Tuesday, April 6th.
Mark Your Calendar for April 16th - PRESENTATION DAY!
All presentations will be virtual through Zoom or Microsoft Teams.
We are super excited to learn more about you through this application and meet you through the case competition. If you have any questions, please feel free to reach out to Paolo Narag (narag.pn@pg.com).
A copy of your responses will be emailed to the address you provided.
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