Thesis -  From Margins to Mainstream: The Impact of Inclusive Advertising on Minority and Majority Self-Perceptions
This research has only an Academic purpose and will be used for the Thesis research from the Faculty of Journalism and Communication Science - Advertising and Digital Communication Master Programme
Sign in to Google to save your progress. Learn more
You are living in: *
Your age category is: *
Your highest education level achieved: *
Your current occupation is: *

How do you generally feel about the use of inclusive advertising that represents diverse identities and cultures?

 *
Do you consider yourself to be a part of a minority group (LGBTQIA+, Age group, Black community, ethnic groups etc)? *
Do you support the rights of the minorities groups (LGBTQIA+, Age group, Black community, ethnic groups etc)? *

When exposed to inclusive advertising campaigns, what emotions do you most commonly experience?

 *

Which campaign, in your opinion, has been most effective for emotional responses related to inclusivity?

 *
Which campaign, if any, resonates the most with your personal values and beliefs?
 *

To what extent do you believe advertising reflects and contributes to cultural diversity?

 *

Do you think inclusive advertising campaigns have the power to influence cultural norms and societal values?

 *
How inclusive do you perceive the representation of minority groups in the mentioned campaigns?
 *
Have your attitudes toward minority groups changed because of exposure to inclusive advertising?
 *
How important do you think it is for advertising to include messages that represent minority groups?
 *
In your opinion, how culturally sensitive are the mentioned campaigns in their portrayal of diverse minority groups?
 *
Have any of the presented inclusive advertising campaigns influenced your personal self-perceptions or identity?
 *

How well do you think advertising campaigns address the minority groups, considering multiple aspects of identity (e.g., race, gender, sexuality)?

 *

To what extent does a brand's commitment to inclusivity influence your loyalty to that brand?

 *
How many of the mentioned campaigns can you recall without watching them again?
 *
How influential do you think social media is in promoting or challenging inclusive advertising messages?
 *
Do you believe that successful inclusive advertising campaigns influence the practices of the advertising industry as a whole?
 *

To what extent do inclusive advertising campaigns influence your purchasing decisions?

 *
How do you think the mentioned inclusive advertising campaigns contribute to shaping societal perceptions of diversity and inclusion?
 *

Overall, how would you describe the impact of inclusive advertising on minority and majority self-perceptions?

 *
Submit
Clear form
This content is neither created nor endorsed by Google. Report Abuse - Terms of Service - Privacy Policy
Google Forms