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Loft Two Foundation Discovery Form
Help me best represent you and your brand! Fill out the questions below the best you can so I can give you the ultimate results you're seeking.
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Company Name:
*
Your answer
Five words that represent your brand: Think about your brand’s personality. How would you describe it?
Your answer
Mission Statement: Does your company have a mission statement? This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists.
Your answer
How does your brand’s image fall between these opposing characteristics? Select all that apply.
Masculine
Feminine
Simple
Intricate
Grey
Colorful
Conservative
Extravagant
Approachable
Authoritative
Necessity
Luxury
Fun
Serious
Professional
Casual
Modern
Classic
Sporty
Elegant
Extreme
Safe
What colors represent your brand?
Your answer
What colors would you NOT like to see?
Your answer
What words would you use to describe your brand’s image?
Your answer
What words would you NOT want used to describe your brand’s image?
Your answer
What attributes and/or emotions do you want associated with your brand?
Your answer
What attributes and/or emotions do you NOT want associated with your brand?
Your answer
Anything else you would like to add?
Your answer
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