Project Spirits

CRITERIA :  Background

The client is looking for 5 participants who drink alcohol to take part in some research, by filming some videos and shopping for alcohol as you would routinely do, so instore or online…looking for males and females – age 21-29 and 41-55.

Those who drink inside the home and outside at bars etc, and tell us what you drink , Cognac, Courvoisier, Remy Marti, Martell, etc.  and purchased in the last year.

 Timing wise, we are looking for the following:

  • Videos filmed and sent to client – by Sunday 1st October (first video to client by Friday 29th September 9.30am)

PLEASE NOTE: All HAVE A BOTTLE OF RELEVANT COGNAC AT HOME AS WILL NEED FILM POURING AND DRINKING A GLASS - respondents should note:

·         Turning up for the interview/focus group on time

·         if you have lied to qualify YOU WILL NOT BE PAID ANY INCENTIVE and YOUR RECRUITER WILL NOT BE PAID THEIR RECRUITMENT FEE

·         Any wifi issues which affects the interview may result in you receiving a reduced or no incentive

·         Using a device which has not been allowed will result in a reduced or no incentive Conducting your interview from your car will result in no incentive 

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Name
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Email *
Age *
Gender (please self identify)
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Contact Number
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Full Address and Home Postcode
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Occupation
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Occupation of the person who earns the most in your household

Have you ever attended a Market Research group, depth or session?

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What was the discussion about? 

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How long ago did you attend a Market Research group, depth or session? 

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We need to talk to people from different backgrounds please can you confirm your Ethnicity/Descent
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Could you tell me if you, any member of your immediate family or close friends work in any of the following professions?
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Required

This research would require you to self-film 2 x 8-10 minute videos either using your smartphone / another HD camera.

Video 1- Shot at home during a typical drinking occasion

Video 2- Shopping for alcohol on an occasion, where you normally would (online or in-store).

Both videos should be recorded with your phone in landscape (on its side), not portrait.

 If you do not answer all questions in your first videos, we will ask you to record a follow up video(s) to answer any missed questions -

The deadline for your first video to be uploaded is Friday 29th September, 9:30am.

The deadline for your second video to be uploaded is Sunday 1st October, 10pm

 DO YOU AGREE TO TAKE PART ON THIS BASIS?

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Your video(s) will be used for internal research purposes only, to be shared with both Watch Me Think and the end client.

 Do you understand who your video(s) will be shared with?

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Do you currently drink alcohol?

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Which of the following types of alcohol do you drink when you’re at home?

 Select all that apply. 

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Required

How often do you drink Cognac at home?

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Which of the following brands of Cognac do you drink at home? 

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Required

When was the last time you bought a bottle of this brand of Cognac, to drink at home?

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Within the last 1 month
Within the last 3 months
Within the last 6 months
Within the last year
Longer ago / never
Courvoisier
Hennessy
Remy Martin
Martell
Soberano
Grand Marnier
St Remy

Which of the following bottles do you currently have at home?

 Select all that apply. 

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Required

How often do you order Cognac when you’re out and about (e.g. at a bar, restaurant or pub)

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Please make sure that when recruiting you notifying respondents that they will only receiving their incentive based on the following:

·         Turning up for the interview/focus group on time

·         Be within quota and recruited correctly for the project – if you have lied to qualify YOU WILL NOT BE PAID ANY INCENTIVE and YOUR RECRUITER WILL NOT BE PAID THEIR RECRUITMENT FEE

·         Any wifi issues which affects the interview may result in you receiving a reduced or no incentive

·         Using a device which has not been allowed will result in a reduced or no incentive Conducting your interview from your car will result in no incentive

DO YOU AGREE TO CONTINUE ON THIS BASIS

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Please confirm your age and gender thanks

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