Steam UTM Survey
Thank you for participating in Evolve PR's Steam UTM survey.

Our goal is to understand how developers have been interacting with Steam's UTM beta feature and how it has affected launch and pre-launch strategies. Your feedback is valuable and will help inform our upcoming public study on the matter.

Please answer every question to the best of your abilities. If you have any inquiries, you can reach out to us at insights@evolve-pr.com. Note that responses are anonymous. We just want that sweet, sweet data.
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How long have you been developing through Steamworks?
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How many people work at your studio?
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Do you use the Steam UTM function?
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If you are currently using or have used the Steam UTM function, what type of information are you trying to gather? Select all which apply.
How satisfied are you with Steam’s UTM tracking tool (ie. ease of use, reliability, information value, etc.)?
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How easy do you find Steam’s UTM feature to be implemented and used within a game’s PR campaign?
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In its current state, how likely is it that you will use Steam’s UTM function in future marketing efforts?
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Visually, how effective is Steam’s UTM graph in communicating the surfaced results?
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