Personal Branding worksheet, Right Brain Journeys
Time Estimate: 45 to 60 minutes to complete.

Watch this overview video where I guide you through this exercise:
https://www.youtube.com/watch?v=fu7XbuxEgh0

Complete the three steps of this worksheet survey to help you discover the answers to these questions:

Who do you want to be? Who are you? How do you connect the two?

Important: Answer these questions in the order that they appear on the survey. Choose your 3 Tombstone adjectives BEFORE getting feedback from others for their adjectives to describe you.
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Worksheet Overview Video
List your full name (first and last) *
Step 1: Who do you want to be?
What is your perception of yourself?

If you can only be remembered for 3 things once you're dead, what will they be? These 3 things will be etched onto your tombstone under your name, communicating who you are to everyone who sees it.

I know, it's difficult to narrow it down to only 3! But that's the point -- this requires you to focus and prioritize.
Choose 3 "Tombstone" adjectives that you think best describe you. *
Step 2: Who are you?
How do others perceive you?

Ask at least 3 people to describe you. One who knows you really well such as a family member, another who knows you somewhat like a coworker, and someone who is a stranger such as a cashier at the store. Allow them to come up with their own descriptions before you might share the adjectives you have chosen for yourself.
Person 1: A family member. What 3 adjectives did they use to describe you? *
Person 2: A coworker. What 3 adjectives did they use to describe you? *
Person 3: A stranger. What 3 adjectives did they use to describe you? *
Based on their responses, summarize how you are being perceived. *
Why do you think that you are being perceived in this way? *
Step 3a: How do you connect the two?
Is there a connect or disconnect between the way you see yourself and the way that others perceive you? *
Why do you think there is a connect or disconnect? *
Step 3b: Finally, create an action plan.
Answer only one of the two options below based on whether you've identified a connect or disconnect.
Option 1: If your current personal brand is aligned with what you want to be known for, then list 2 ways that can you continue to promote your brand.
OR, Option 2: If your current personal brand is NOT aligned with what you want to be known for, then list 2 things that you can do to help people to see you as the brand you would like to be.
A copy of your responses will be emailed to the address you provided.
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