Startup’s Guide:  Building a Strong Brand Identity with Effective Communication Strategies  - Registration Form

* for PolyU Staff/PolyU supported Startups only *

Unlocking the Power of Branding
11 May (Thu)| 6:30pm – 8:00pm| N103, 1/F, Block N, PolyU, Hunghom | English
This workshop covers the fundamentals of branding, including what a brand is, the power of branding to differentiate a business, and branding strategies to build a strong brand identity and create a compelling brand positioning.

Effective Communication Strategies for Connecting with Your Audiences
17 May (Wed)| 6:30pm – 8:00pm| N103, 1/F, Block N, PolyU, Hunghom | English
This workshop covers essential strategies for effective communication, including knowing your audience, choosing the right message and channels, and measuring campaign success through metrics. Participants will learn how to focus on emotional benefits, explore different media channels, and optimize their communication strategies using metrics.

There are limited seats available on a first-come-first-served basis. Successful registrants will receive a confirmation email several working days before the workshop. We look forward to your participation!  

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Notes to Participants
The speaker will have some activities with participants. Please bring along your laptop for the workshops.
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Notes: We will register the access QR code for all visitors 1 week before the event date.   After registration, you will  receive an acknowledgement email with QR code from the system email visitor-access.fmo@polyu.edu.hk.   You are required to scan the QR Code at the entrance gate.
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