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5 questions: Forecast 2021
Help us understand how planning is going for the next fiscal year.
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What hits are you expecting your marketing budget to take in FY21?
Campaigns and advertising
Martech spend
Personnel
Other:
Clear selection
Where will you focus the majority of your martech spending?
New solutions and platforms
App development
Virtual events
Other:
Clear selection
Where will you focus the majority of your personnel spending?
Digital marketing
Marketing Operations
Data Scientists/Analytics
No-code developers
Management
Other:
Clear selection
How does your executive team view martech for the coming year?
It’s mission critical across the board
It’s useful if it can prove ROI
It’s a cost center
Other:
Clear selection
What are you doing to replace in-person events in FY21?
Sponsoring or producing virtual events
Redirecting budget to digital marketing
Nothing
Other:
Clear selection
What is your job title?
Your answer
Would you like to be interviewed for an upcoming story on the results of this survey? Please add your email.
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