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Book Funnel Questionnaire
Before we talk, please answer the following questions so we can go as in-depth as possible and get your copywriting project off to a fast start.
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Email
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Your email
Please describe your target audience (give as much detail as possible).
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Your answer
Are there any other customer avatars you want to target, in addition to the one you described in the previous question? If "yes", please describe.
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Your answer
What are the primary problems your ideal customers face?
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Your answer
How aware are your customers that they have this problem?
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Very aware. This is an acutely painful problem for them that they want solved right away.
Aware. This problem is a pain point for them, and they're looking around for someone to solve it for them.
Somewhat aware. They're aware there is a problem, but haven't started looking for a solution yet.
Oblivious. They suffer from the problem, but are only vaguely aware that the problem is solvable.
Other:
In the end, what does your customer want?
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Your answer
What is life like for your customer right now, as they face obstacles to getting what they want?
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Your answer
What will life be like for your customer after they reach their goal?
Your answer
BOOK - How does your book solve their problem?
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Your answer
BOOK - What are 2-3 misconceptions your customers have about achieving their big goal, especially as it relates to your book? [These misconceptions are often the basis of objections to your method/book.]
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Your answer
BOOK - Keeping with the idea of the 2-3 misconceptions: what is the truth? Why do people have these misconceptions? And what is the "true way" your book delivers?
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Your answer
UPSELL - How does the upsell enhance what the book delivers? Why is it the natural "next best step" for book buyers?
Your answer
UPSELL - What does buying the upsell enable the customer to do?
Your answer
UPSELL - Complete this sentence: "When a customer buys the upsell, they're able to..." (check all that apply):
Get a faster result
Avoid pain
Work more closely with your team
Sidestep common mistakes
Other:
HIGH TICKET - What is your high ticket offer? Please describe what they get, how much it costs, and the benefits/results from buying it.
Your answer
HIGH TICKET - How does a person buy the high ticket offer?
Application process
Sales call
Simple order button
Other:
Clear selection
HIGH TICKET - What 2-3 misconceptions do people have about the high ticket product? What would you tell them?
Your answer
HIGH TICKET - What anecdotes, stories, testimonials, etc. do you have from people who've purchased the high ticket offer?
Your answer
EMAIL - What are the biggest objections people have to your upsell? What do you tell them?
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Your answer
EMAIL - What anecdotes, success stories, case studies can you share with regard to the upsell and what it delivers?
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Your answer
EMAIL - What are the FAQs regarding your upsell?
Your answer
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