SEO/SEM Keyword Exercise
This exercise will help guide SEO and Google Ads SEM efforts to draw in potential customers to your company website. Identifying keywords is the first step, and the third is writing some Google Ad copy.

NOTE: Taking these keywords and running them through a proper keyword research tool (Google Keyword Planner, SEMRush, Ahrefs, etc.) is a critical second (middle) step not included in this exercise; doing so will help you add other related keywords that you likely have missed and then focus on the ones that are the most relevant to your audiences.

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1. Please list 10+ unique keywords potential customers would enter into a search engine to find your PRODUCTS or SERVICES? *
2. Write Title 1 for your Google Ad (30 character limit). *
3. Write Title 2 for your Google Ad (30 character limit). *
4. Write Title 3 for your Google Ad (30 character limit). *
5. Write Description 1 for your Google Ad (90 character limit). *
6. Write Description 2 for your Google Ad (90 character limit). *
7. Write Description Url Path 1 for your Google Ad (15 character limit). *
8. Write Description Url Path 2 for your Google Ad (15 character limit). *
9. Please list 10+ unique keywords potential customers would enter into a search engine to find your content ARTICLES? *
10. Please list 3+ direct competitor sites for your products. Think about ones that put out the best content articles. *
11. Please list 3+ sites that put out the best content articles on topics in your industry (trade, other content sites, etc.). *
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