Online Market Research Pre-Screener Form
ONLINE RESEARCH (2 parts)
· 30-minute online homework Assignment-which will include text, photo or video clip responses
· 90-minute 1:1 video interview via Zoom
Incentive for BOTH parts is $175 paid via digital Visa gift card

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Email *
Name (first and last): *
Age: *
Gender *
Phone Number: *
Which of the following best describes your Ethnicity? *
What is your Highest Level of Education? *
Which of the Following Best Represents your Household Income (parents income included if you live with them still)? *
Which of the following best describes your current relationship status? *
Are you currently…? *
Are you currently employed? If so, what is your current job title and occupation? *
So that we can be sure to represent a wide variety of industries or professions, please tell me if you or any of your household works in any of the following types of industries?   *
Required
What STATE do you live in? *
What CITY do you live in? *
What COUNTY do you live in?
Which of the following best describes the area where you live? *
Have you, yourself, participated in any opinion or survey research in the past month, specifically since October 2020? *
What was the topic of the research you have done in the past 1 year?
How frequently (if ever) do you use the social media platform, FACEBOOK? *
How frequently (if ever) do you use the social media platform, INSTAGRAM? *
How frequently (if ever) do you use the social media platform, TIK TOK? *
How frequently (if ever) do you use the social media platform, TWITTER? *
How frequently (if ever) do you use the social media platform, REDDIT? *
For the next few questions, we'd like to learn about your participation in trends and challenges on social media.
A trend or challenge is when something is popular on social media because a lot of people are talking about it and taking part in it by sharing their own posts, pictures, or videos that replicate or are inspired by the popular trend.Some of the examples are:

-A hashtag trend or challenge (e.g., the ice bucket challenge, 'Flip the Switch', 'Level Up' challenge)•
-Sharing a video of yourself doing a popular dance move challenge
-Sharing a picture inspired by a trending topic (e.g., outfit of the day, recipes, ‘how it started, how it’s going’, challenges)
-Quizzes where you input your personal responses into a trending template
-Posting with a trending hashtag / adding a trending hashtag to a post

Note: This is not just a repost but sharing your own version of content.

About how many of these social media trends have you participated in in the past THREE MONTHS?
About how many of these social media trends have you participated in in the past YEAR?
Please tell me which trends/challenges you have participated in on FACEBOOK specifically in the past 3 months... *
Please tell me which trends/challenges you have participated in on INSTAGRAM specifically in the past 3 months... *
Please tell me which trends/challenges you have participated in on TIKTOK specifically in the past 3 months... *
Please tell me which trends/challenges you have participated in on TWITTER specifically in the past 3 months... *
If this applies to you, Which of the following best describes the reasons you would engage in a trend on FACEBOOK? SELECT ALL THAT APPLY
What is your current marital status? *
Do you have children at home? *
These last two questions are just for fun. There are no right or wrong answers, please just read and answer carefully providing as much detail as possible so that we can understand your opinion fully…                       When it comes to trends on social media, which is the best platform for you PERSONALLY and why? *
When it comes to you deciding to participate in trends on social media, which types of trends or topics do you like best and why?
If selected for this project, you will be asked to share content or links to your social media posts. This may allow researchers to view your social media profile(s), including full name and email. Are you willing and able to share your social media content or links to your social media posts with us? *
How did you hear about this opportunity? *
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