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4 Old School Beliefs
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Please tell me which topics you'd like to explore further in future issues of Driven:
Best practices are mostly bogus.
Third-party research is often unreliable, useless, or self-serving. Sometimes it's all 3.
Branding is often a waste of money--especially for small companies
Social media is often a huge waste of time and money for companies that sell to enterprise accounts--The higher your ACV, the more it's likely to be a waste.
Please tell me which topics you'd like to explore further in future issues of Driven:
Best practices are mostly bogus.
Third-party research is often unreliable, useless, or self-serving. Sometimes it's all 3.
Branding is often a waste of money--especially for small companies
Social media is often a huge waste of time and money for companies that sell to enterprise accounts--The higher your ACV, the more it's likely to be a waste.
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