International Expansion
Thank you for taking a few minutes to complete this short survey. Your feedback will help us decide on the best country for our product expansion.
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Q1. For each pair, please indicate which of the two countries in the pair you consider to be the most attractive markets overall for expansion.
USA
China
Germany
Japan
UK
USA
China
Germany
Japan
UK
Q2 A. Rank the following countries in order of cost of doing business, 1 being the least expensive and 5 the most expensive. *
1
2
3
4
5
USA
China
Germany
Japan
UK
Q2 B. Rank the following countries in order of market potentials or growth prospects, 1 having the slowest market growth and 5 the fastest market growth. *
1
2
3
4
5
USA
China
Germany
Japan
UK
Q2 C. Rank the following countries in order of how risky the market is, 1 being the least risky and 5 the most risky. *
1
2
3
4
5
USA
China
Germany
Japan
UK
Q2 D. Rank the following countries in order of labour/ skill availability, 1 having the least skilled workforce and 5 having the most workforce. *
1
2
3
4
5
USA
China
Germany
Japan
UK
Q2 E. Rank the following countries in order of infrastructural development, 1 being the least developed and 5 the most developed. *
1
2
3
4
5
USA
China
Germany
Japan
UK
Q3. Allocate 100 points among the following criteria giving the most points to the criteria you consider to be the most important when expanding your business into a new country (market). Total sum of all the points must be equal to 100. 

Example: 

Cost of doing business = 10
Market potential = 10
Risk profile = 40
Availability of labour/skill = 20, 
Quality and quantity of infrastructure = 20
Total = 100
 *
10
20
30
40
50
60
Cost of doing business
Market potential
Risk profile
Availability of labour
Quality and quantity of infrastructure
Q4: Please select how much you agree or disagree with the following statement: *
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
The success or failure of your business in the new market will depend on the political stability of your chosen country.
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