Manufacturing through Covid-19

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In these times life is more uncertain than before, especially for businesses who rely heavily on production lines and labour. While many are unsure of what the future holds, manufacturers across the globe are diversifying their services and products both online and offline to adapt to the current situation. And with such a big behaviour shift in purchasing that is sure to have a lasting effect, we want to understand how manufacturers in the UK are looking to adapt their digital presence to acknowledge this.

Therefore, if you could please spare a few minutes to answer the below questions, we hope to understand more about where the shifts in manufacturing digital transformations are going to be taking place.

Taking part in this survey also enters you into a prize draw to win a bottle of our very own 20th Anniversary Gin! The winner will be picked from responses submitted by midnight 22nd May, and will be contacted accordingly.

Responses to this survey will be kept anonymous unless permission is given. If you are interested in seeing the findings of this survey, please let us know below.

Email *

Are you happy for us to share the findings of this research with you via your email address provided? *

Yes

Job Title *

Industry *

1. Regarding your website, what is its main priority at the moment? *

To keep the system running smoothly and securely

To cater to current customers with support

To act as your sales team

To keep brand presence and information up to date

To allow ordering stock online

To take direct payment

We don't have a website

Other:

2. Has the current situation made you think about any new tools or services that you think would benefit your business? Please select all that apply. *

Social media

Online chatbots

ECommerce

PPC (paid advertising)

Automated sales process

Rebranding

Email marketing

Video content

Customer portals on your website

Third party selling (such as Amazon or other digital marketplaces)

I don't know

Other:

Required

3. Do you currently sell direct to consumer (D2C)? *

Yes

We want to look into it

It's not an option for us

4. What are some barriers if you were to switch to a D2C sales model? If you already do D2C, what are some barriers you've faced? Please select all that apply. *

Not being able to take payment directly

Having never marketed directly to the end consumer

The logistics of storage and shipping

Budget constraints

Current trade and partnership agreements

The website is only set up for B2B communication

The cost implications of selling single units in high volume vs B2B bulk purchasing

Not having enough time to launch it

It's not a business priority

Other:

Required

5. Do trade shows and expos play a large part in your sales acquisition? *

Yes

6. With Covid-19 cancelling events of any kind at the moment, how would you prioritise spending your events budget moving forward? *

Absorb back into the wider sales and marketing budget

Allocate this budget to new marketing projects such as social media campaigns or PPC

Use this budget to improve the website and other digital channels

We don't show at expos or trade shows

Other:

7. As a business, what statement do you think fits you best? *

We have reduced our activity to keep stable and afloat through the crisis

We are focussing just on our core offerings rather than starting anything new

We are looking to diversify our services and products to adapt to the current climate

8. Lastly, are there any other activities not mentioned in the above questions that you've noticed manufacturers are doing during the isolation period? Please share any additional thoughts.

Send me a copy of my responses.

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