Benchmarking Trust and Safety Investment and Measuring ROI
Problem Statement

Getting leadership buy-in and investment in trust and safety can be challenging for a variety of reasons, including the lack of immediate ROI, difficulty measuring impact, constrained resources, lack of awareness of trust and safety generally, competitive pressures, regulatory and legal uncertainty, scalability concerns and perceived friction on the user experience, among others. In an effort to overcome these real and perceived hurdles, we’re on a mission to survey and interview trust and safety leaders in the marketplace and digital platform space to learn from each other and report back our findings. 

This survey is designed to understand what’s worked, what hasn’t worked, and general benchmarks and best practices for securing investment in trust and safety and measuring the ROI. To that end, we are targeting marketplaces and digital platforms of all sizes, stages and types, along with various industry organizations and trade groups. In addition to completing the survey, we would appreciate the chance to speak with you directly so we can unpack your answers with additional context.

PLEASE NOTE:

  • Any personal or company information you choose to provide in Section 2, will be kept confidential and used only to track survey responses. Providing personal and/or company information is optional;
  • The survey may be completed more than once based on your experience at multiple companies, however, each survey should correspond to your experience at a single company. Please do not combine your experiences at multiple companies into the responses of a single survey.
  • Please complete the survey as best you can - you may answer "NA" to any unknown questions.

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